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3 of 3 people found the following review helpful:
4.0 out of 5 stars
excellent, informative, explains competition well,
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This review is from: Global Airlines, Third Edition: Competition in a Transnational Industry (Paperback)
After reading about 1/3rd of the book: well-written overview of competition in the airline industry with a lot of good detail, for example on airline customer loyalty strategies like frequent flyer programs, agency discounts, corporate discounts. Explains the economic theory in context. My only complaint is that a lot of charts with mind-numbing numbers in them would be more usefully presented as graphs rather than numeric tables.
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Global Airlines, Third Edition: Competition in a Transnational Industry by J. P. Hanlon (Paperback - February 27, 2007)
$54.95 $54.86
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