• Presents country-specific information
• Provides content specifically for women
• Explains the nuances of socializing and small talk, making good first impressions, and giving gifts
Tales of the "Ugly American" abroad are all too familiar. In business, making a cultural faux pas when in foreign setting isn't just embarrassing; it can have a very high cost in terms of a botched deal and lost profit. Something as simple and subtle as a head movement or casual gesture can have enormous consequence.