Customer Reviews

Global Business Etiquette: A Guide to International Communication and Customs

5 star:		(2)
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2 star:		(1)
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If you're involved in international business, you already know etiquette varies from country to country: the speed of expanding international sales is requiring a new type of executive and manager be able to understand cross-cultural communication to avoid misunderstandings. GLOBAL BUSINESS ETIQUETTE: A GUIDE TO INTERNATIONAL COMMUNICATION AND CUSTOMS is the place to start. It uses years of research and training in the field to cover both verbal and nonverbal gestures, dress, customs and more, adding examples and tips in their guide to interpreting around the world From dress to conversational customs, GLOBAL BUSINESS ETIQUETTE covers all the common pitfalls and customs.

Diane C. Donovan
California Bookwatch

The book is full of tips for international travelers, whether they are business people, vacationers, students, or military/government workers. There are so many ways to convey right or wrong messages to people in other countries, and this book covers the most important ones. It helps the traveler avoid socially embarrassing mistakes while being an easy read. For international travelers, this book is a must read.

I don't like the way this book is structured--with sections discussing cultural differences (duh, we all know that) and then with only small paragraphs actually noting what is different from the USA in Germany, England, etc. I was looking for something far more in depth in order to use it for employees' educations on the cultural differences. It's okay as a supplement, but sure not a definitive source.