Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL BUSINESS, 2E. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL BUSINESS is the first truly global global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter, including the impact of the 2008-2009 global economic crisis. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world, including Brazil's Embraer, China's Hauwei, and India's Tata Motors, have expanded globally. All-new video cases, world maps, and unique global debate sections that draw students into cutting-edge discussions help readers view business challenges from a truly global perspective. GLOBAL BUSINESS, 2E's comprehensive package, including the CengageNOW course management system, helps you teach students to become savvy, effective managers within today's global business landscape.
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"Readability was exceptional. I liked Peng's writing style." - Verl Anderson, Dixie State College of Utah
"I find readability, accessibility, and writing style superb." - Attila Yaprak, Wayne State University
"Wonderfully written! Good examples, style, easily explained!" - George DeFeis, Monroe College
"I find readability, accessibility, and writing style superb." - Attila Yaprak, Wayne State University
"Wonderfully written! Good examples, style, easily explained!" - George DeFeis, Monroe College
About the Author
Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Business, University of Texas at Dallas (UTD). At UTD, he founded the Center for Global Business, where he serves as the executive director. Professor Peng was also recently named a fellow with the Academy of International Business. He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UTD, Professor Peng was on the faculty at the Ohio State University, Chinese University of Hong Kong, and University of Hawaii, where he taught students at all levels and often served as a faculty trainer and consultant. In addition, he has held visiting or courtesy professorial appointments in Australia, Britain, China, Hong Kong, Vietnam, and the United States. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in regions such as Asia, Central and Eastern Europe, and North America. He has published about 50 articles in leading academic journals and authored three books. Active in other leadership positions in his field, Professor Peng has served on the editorial boards of the ACADEMY OF MANAGEMENT JOURNAL, ACADEMY OF MANAGEMENT REVIEW, JOURNAL OF INTERNATIONAL BUSINESS STUDIES, JOURNAL OF WORLD BUSINESS, and STRATEGIC MANAGEMENT JOURNAL. He is the editor-in-chief of the ASIA PACIFIC JOURNAL OF MANAGEMENT.
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Great book for my college class, the book came quick and in good condition, I used it the whole semester and got a good price!
By Albert
Format:Hardcover
The book's good, and it meets my expectations. Enough for me to use. Totally clear and in good condition. I can use it for my class without a problem.
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By chen
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I would like to return the book due to the wrong book I ordered. The USPS informed me the book has been delievered at your return office at IN last week. However, I didn't hear from you. Although I emailed to you last week about the return, I just got an automatic reply, saying I have to mail back the book in 30 days. I alreaday did this(mail back the book to you in 30 days), could you tell me what is following process for you to deal with the return request? Thank you
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