Global Business Today Postscript 1999 [Paperback]

Charles W. L. Hill (Author)

Book Description

ISBN-10: 0072324511 | ISBN-13: 978-0072324518 | Publication Date: December 8, 1998

GLOBAL BUSINESS TODAY surveys the realm of topics covered in traditional international business text, but is at a more accessible level. GBT's concise 14 chapters gives a general introduction to international business- emphasizing the environmental factors, with less coverage of operations. Charles Hill is renowned for his attention to research trends and that is evident in GBT through a variety of real world examples and cases from small, medium, and large companies throughout the world.

Editorial Reviews

About the Author

Charles Hill received his Ph.D. in industrial organization economics from the University of Manchester's Institute of Science and Technology. He has received numerous awards for teaching excellence in both the undergraduate, MBA, and executive MBA programs at the University of Washington. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 32 pages
• Publisher: Mcgraw-Hill College (December 8, 1998)
• Language: English
• ISBN-10: 0072324511
• ISBN-13: 978-0072324518
• Product Dimensions: 9.9 x 7.9 x 0.8 inches
• Shipping Weight: 1.9 pounds
• Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #9,891,939 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

8 of 10 people found the following review helpful:

3.0 out of 5 stars Lack of recent data, May 10, 2000

By A Customer

This review is from: Global Business Today Postscript 1999 (Paperback)

The book covers nearly all subjects under globalization. In the first part, it describes the environment of global enterprise. In the second part, it discusses about strategies. The examples given in the book are good and specific for the subject. However they are not the recent ones. In such a fast growing business environment, the examples should be much more recent. The most recent ones are from 1994. For example it only covers Asian crisis in the postscript. Therefore I would recommend a book which has recent data and examples in it.