Global e-Commerce: Text and Cases [Paperback]

Ali Farhoomand (Author), Peter Lovelock (Author)

Book Description

Publication Date: July 31, 2001 | ISBN-10: 0130612294 | ISBN-13: 978-0130612298 | Edition: 1st

For courses in Electronic Commerce. Global e-Commerce: Text and Cases builds theory, fundamentals and structure to show how business models are being transformed by the evolving business order. It combines the traditional business and economics concepts and the emerging principles and theories to draw a blueprint for the network economy. It also uses a set of rich global case studies to show how companies can use the marketspace to expand their market reach, minimize costs, shorten production and ordering cycle time, and ultimately enhance customer value and loyalty. *A rich mix of 16 full-fledged case studies of companies operating in different parts of the world - Highlight specific contexts within which the new business order is taking shape. *Reinforces the application of concepts covered in the book and places e-commerce in an international context. *An up-to-date set of company vignettes - Highlight a particular problem or challenge. *Allows students to apply concepts in a business environment. *Ten chapters covered in four modules - Module 1: Building a New Business Ecosystem outlines the way in which the three major parts of the emerging e-commerce environment - the marketspace, infrastructure and regulatory framework - come together; Module 2: Conducting Business in the Marketspace evaluates viability of different e-commerce business models; Module 3: Building and Managing e-Relationships describes how to develop and sustain relationships in the marketspace through the appropriate mix of technology, customer relationship management and trust; and Module 4: Transforming the Enterprise explains the roles that techno-business architecture and process management play in transforming a company into an internetworked enterprise.

Product Details

• Paperback: 640 pages
• Publisher: Prentice Hall; 1st edition (July 31, 2001)
• Language: English
• ISBN-10: 0130612294
• ISBN-13: 978-0130612298
• Product Dimensions: 9.2 x 7 x 1.2 inches
• Shipping Weight: 2.2 pounds
• Average Customer Review: 2.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #4,731,729 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2.0 out of 5 stars Interesting Asian cases but text doesn't resonate, November 29, 2003

By A Customer

This review is from: Global e-Commerce: Text and Cases (Paperback)

As a collection of text and cases, this book is a hotchpotch read. Important subjects are discussed in vague terms with timeworn buzzwords tossed into the mix. Further, it is not firmly established what is meant to be instructional about some of the cases vis-a-vis the chapter contents. One thing I appreciate about Global e-commerce is the use of Asian cases which offer the reader a global perspective. It's good to hear of developments that don't have much coverage in the US, but I only wish the chapters shared this focus.

3.0 out of 5 stars Good Global Case Studies!, January 11, 2003

By 

Donald Hsu (NYC, United States) - See all my reviews

This review is from: Global e-Commerce: Text and Cases (Paperback)

It is difficult to find a good textbook for Global E-Commerce course. Ninety percent of the E-commerce books talk about [website],[website],[website] but nothing about companies outside of USA. Everyone treats E-commerce as American business only. This textbook, however, gives good in-depth case studies on E-commerce success stories in Hong Kong, Japan, and UK. It would be better to include more European and South American E-commerce successful war stories. The reader still needs to do his/her own research with Harvard Business Review and Cranfield University cases to gain more info. As a professor, this book allows me to add many of my own research and experience. I am using it in my course Spring 2003 semester.