Customer Reviews

Global e-Commerce: Text and Cases

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As a collection of text and cases, this book is a hotchpotch read. Important subjects are discussed in vague terms with timeworn buzzwords tossed into the mix. Further, it is not firmly established what is meant to be instructional about some of the cases vis-a-vis the chapter contents. One thing I appreciate about Global e-commerce is the use of Asian cases which offer the reader a global perspective. It's good to hear of developments that don't have much coverage in the US, but I only wish the chapters shared this focus.

It is difficult to find a good textbook for Global E-Commerce course. Ninety percent of the E-commerce books talk about [website],[website],[website] but nothing about companies outside of USA. Everyone treats E-commerce as American business only. This textbook, however, gives good in-depth case studies on E-commerce success stories in Hong Kong, Japan, and UK. It would be better to include more European and South American E-commerce successful war stories. The reader still needs to do his/her own research with Harvard Business Review and Cranfield University cases to gain more info. As a professor, this book allows me to add many of my own research and experience. I am using it in my course Spring 2003 semester.