Customer Reviews

Global E-Commerce Strategies for Small Businesses

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I have read this book and find it to be one of the most comprehensive books on the subject. It develops the subject very gradually and provides solid material for understanding e-business for small companies. It provides nice and useful examples and case studies that help the reader to understand the nuts and bolts of e-business for small companies in the global market. I recommend it as the first reading on the subject to readers interested in IT and international business for small companies.

Mr. Da Costa's book is an intelligent, realistic and motivating resource for global small business owners and entrepreneurs -- as well as software vendors, industry analysts, and development agencies following small business development. This realtively small volume is stuffed with cogent and straight-forward discussions of the cultural factors and business climate that effect ecommerce success for small business ecommerce operations. He makes the inspiring argument that such developments change lives, as well as significantly affect the health of nations and economies.

More than theoretical, the book is replete with well-drawn examples and lessons - written in a thoroughly unstuffy manner. Truly useful for those of us who are actually about to launch into the ocean of global e-business, or seeking to improve our approach. Mr. Da Costa has done us all a favor, sifting through a huge pile of facts and cautionary tales. There is much here for all to learn and enjoy. Enthusiastic endorsement of Eduardo!