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Global Communication: Theories, Stakeholders, and Trends Paperback – March 8, 2010

ISBN-13: 978-1444330304 ISBN-10: 1444330306 Edition: 3rd

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Product Details

  • Paperback: 416 pages
  • Publisher: Wiley-Blackwell; 3 edition (March 8, 2010)
  • Language: English
  • ISBN-10: 1444330306
  • ISBN-13: 978-1444330304
  • Product Dimensions: 6.8 x 0.8 x 9.7 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #754,831 in Books (See Top 100 in Books)

Editorial Reviews

Review

"College-level collections specializing in both business and global history will find the second edition of Thomas L. McPhail's Global Communicatons: Theories, Stakeholders, and Trends offers important, scholarly insights on the major trends and global network of international communications. Issues affecting media are updated for all new developments since 2002: from the newfound war on terrorism and Iraq war to Arabic media. From world multimedia organization issues to NWICO debates and broadcasting and news corporation challenges, Global Communication is a must for any student of worldwide communications." Midwest Book Review

“Thomas McPhail’s updated Global Communication is a must-read critical assessment of the current state of the international media in the post-9/11 world. It provides an excellent starting point for discussion about the role of international communication in our global community’s future.” George Barnett, SUNY-Buffalo


“An excellent introduction to the major institutional players in global media. McPhail shows how the far-flung operations of media and advertising conglomerates are increasingly shaping information and entertainment around the world.” Michael Curtin, University of Wisconsin

“This text can challenge the most adept savvy student. The text effectively fills the gaps and brings companion older texts on international communication up to date.”
L. Simone Byrd
Trinity University, Washington D.C.

"A must-read critical assessment of the current state of the international media in the post-9/11 world. It provides an excellent starting point for discussion about the role of international communication in our global community’s future." George Barnett, SUNY-Buffalo --This text refers to an out of print or unavailable edition of this title.

Review

Praise for the second edition:
"Thomas L. McPhail's Global Communicatons offers important, scholarly insights on the major trends and global network of international communications. Issues affecting media are updated for all new developments since 2002: from the newfound war on terrorism and Iraq war to Arabic media. From world multimedia organization issues to NWICO debates and broadcasting and news corporation challenges, Global Communication is a must for any student of worldwide communications." Midwest Book Review

“Thomas McPhail’s updated Global Communication is a must-read critical assessment of the current state of the international media in the post-9/11 world. It provides an excellent starting point for discussion about the role of international communication in our global community’s future.” George Barnett, SUNY-Buffalo

“An excellent introduction to the major institutional players in global media. McPhail shows how the far-flung operations of media and advertising conglomerates are increasingly shaping information and entertainment around the world.” Michael Curtin, University of Wisconsin

Customer Reviews

2.0 out of 5 stars
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See all 9 customer reviews
I was surprised that Blackwell would publish such a poorly edited book.
Rob 2037
Every single chapter had numerous errors that made it very hard for me to read the textbook and understand the material.
Talie Lerner
This book may be an interesting read if you already know a bit about the subject.
K.H.

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By msdc25 on February 1, 2011
Format: Paperback Verified Purchase
This is the worst textbook I've ever had to read. The concepts made sense, but then again how can you trust a book with numerous grammatical and spelling errors. I couldn't focus on reading the assigned text becuase I was too distracted fixing the errors in this book.
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13 of 18 people found the following review helpful By Rob 2037 on July 30, 2006
Format: Hardcover
I found "Global Communications" to be one of the most frustrating texts that I have read recently. The second edition looks as if it was put together in a hurry and by a poorly supervised research assistant. There are complete paragraphs which are now "orphaned" (for example, paragraph 1 on page 23) and internal inconsistencies within paragraphs (for example, on page 67 AOL has 6 million non-US subscribers and 9 million within a paragraph).
Even though the second edition was published in 2006, the data is already incorrect (although Chapter 1 was clearly written about six months later than any of the rest of the book). This datedness further diminishes the value of the book as the theoretical perspective is very flimsy. For example, "Thus, the concept of the United States of Europe (USE) is a valid concept". I expect a US centric view in a text written by an American, but uninformed political analysis is unforgivable.
I was surprised that Blackwell would publish such a poorly edited book. For me, it is best used to demonstrate why editing is important and that close supervision of research assistants is essential if you want your book to be used a text in other institutions.
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1 of 1 people found the following review helpful By K.H. on June 20, 2013
Format: Paperback Verified Purchase
This book may be an interesting read if you already know a bit about the subject. However, it is not a book that should be used in the classroom, especially not as a primary learning tool. While it seems that the author is very knowledgeable about some of the subjects, the way they are presented is disorganized and confusing. There is no way to clearly outline the information given, as it goes back and forth between subjects. The chapters have no single focus. Often subjects and theories are casually mentioned with no clear definition of what they truly entail until later in the book. As others have mentioned, the editing is off and the book is littered with run-on sentences. Even as a straight A student, who reads fairly often, I would have to re-read a single sentence 3 or 4 times and break it down before I could understand what it said. The content of the book is interesting, but I was constantly flipping between thinking, "That's really interesting," and "I have no clue what he is talking about." The author sometimes seems a bit bias and seems to contradict himself (as other reviews specifically point out.) He also mentions a lot of acronyms and will only spell them out once. If you are forced to use this book, I suggest making a list of acronyms as they pop up, because he will mention them again and you will be easily confused (unless you have a photographic memory, I guess). Unlike other textbooks, this has no outlined vocabulary or bold-faced concepts to help with learning. There are a few illustrations, but they often aren't presented until a few pages after you have struggled to figure out what the text was referring to. He does repeat himself often, which helps understanding of the concepts, but he won't always discuss the content in one place. It is very all over the place.Read more ›
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7 of 10 people found the following review helpful By ACP on November 25, 2010
Format: Paperback Verified Purchase
Bought this book for my Global Communications grad class. My teacher apologized to us the first month of class for the book, saying she couldn't find anything better for us within the time frame she was allowed to pick her text. We don't follow the book closely; she calls the book "theory to expand upon".
As I read, I go through the text and correct the grammatical errors, run-on sentences, one-sentence paragraphs, and I cross out the irrelevant information as well. Other than the unnecessary grammar issues, I find that the author is very dry and one-note. For a communications textbook, the bulk of it is just bad writing. The few images which are included are pointless - they aren't photos, they are vector images of things such as satellites orbiting Earth.
I give it two stars because there IS some important information in the book, if you can pick it out of the rest of the junk.
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Format: Paperback
I was required to use this book as a textbook for my Global Communications class. To be blunt, the textbook was the most terrible, poorly authored and edited, and unprofessional textbook I have ever been forced to read. To calm my frustrations while reading the textbook, I listed problems with the textbook as I read. Here are a few of them, in no particular order, summarized and with commentary.

--Poor grammar/punctuation/run-on sentences: This textbook had a plethora of grammatical and other errors that greatly hindered my comprehension of the material. Every single chapter had numerous errors that made it very hard for me to read the textbook and understand the material. Some examples include: missing periods (and a new sentence had definitely begun--had it not, it would have been a run on The sentence would have looked like this.); "glocalization" instead of globalization and other various typos; improper use of words, such as "forge" on page 207; and various other errors, such as having two words that meant the same thing next to each other, but did not make sense in context--kind of like writing typing like this. It was as if there was no editor, and this was a very rough draft of the book.

--An absurd amount of abbreviations: I understand that many organizations to which the book referred had abbreviations to go along with them, but many of them were spelled out only once, and then brought back up again later in the book. Oftentimes they weren't spelled out at all, and left as abbreviations. This made it very hard to understand what was being discussed and hindered my ability to follow easily.

--Lots of material was nonspecific: The book often had vague sentences/paragraphs in it that meant nothing.
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More About the Author

Thomas L. McPhail

During my career in higher education, I have participated in a broad range of undertakings. At each of the universities, I have been fortunate to pursue the synthesis of teacher, author, researcher, and administrator. My current position is Professor and Chair of Media Studies and Fellow in the Center for International Studies at the University of Missouri-St.Louis (UMSL). I joined UMSL in 1990.
After graduating from Purdue University with a Ph.D, I had the good fortune to begin my academic career at the University of Toronto with Marshall McLuhan. McLuhan became a friend and was an excellent mentor. I also served on UNESCO's McLuhan Award Committee in the 1980s. During this era I also served on the Canadian Commission for UNESCO. This involved attending several General Conferences which were held in Paris and elsewhere. Also in 1978 I worked in the Communication and Culture Divisions at UNESCO in Paris.
I published a third edition of my book, GLOBAL COMMUNICATION:
Theories, Stakeholders, and Trends withWiley-Blackwell Publishers in 2010. It is widely used in Europe, Asia, and North America. It has been translated into Arabic and Chinese.. The current edition is the largest selling single authored book in this area in the world. The book continues to develop electronic colonialism theory, which first appeared in 1981 in my SAGE publication titled ELECTRONIC COLONIALISM: The Future of International Broadcasting and Communication. The eminent scholar Everett Rogers wrote the Forward. A fully revised second edition came out in 1987. More details about the theory are explained in Wikipedia under electronic colonialism theory. The book devotes significant attention to UNESCO and international issues and trends.

In 2009 I published DEVELOPMENT COMMUNICATION: Reframing the Role of the Media with Wiley Publishers. It covers major topics such as the history of modernization theory, the growing digital divide, the UN System, and NGOs.

I remain active in several international organizations where global issues are discussed and I also present papers on global communication trends.
Frequently I am quoted as a media analyst in USA TODAY, Washington Post, Wall Street Journal, Chicago Tribune, Newhouse Newspapers, NPR, CBC, New York Times, AP, UPI, Toronto Star, Ottawa Citizen, Canada's Financial Times, FOX, NBC, and other media outlets. Most of the topics have an international cache or feature recent phenomena such as blogging.
In November 2009, I was selected to review a new journalism and media degree program which is being offered in Doha, Qatar by Northwestern University. Northwestern is one of six American universities with branch campuses in Qatar's Education City. Interesting also is the fact that the Arabic television network Al Jazeera network is located in Doha as well.
I am married to Brenda McPhail and have four children, Colleen, Rebecca, Tara, and Ryan.





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