Since the 1980s, David E. Carter had produced the best-selling American Corporate Identity annual, showing the best new work in corporate identity design from the United States. Now, Carter has edited an international counterpart: Global Corporate Identity. The book has all the elements that have made American Corporate Identity such a popular reference book, with seven categories of corporate design: logos, letterheads, package design, complete identity programs, corporate identity manuals, signage & environmental graphics, and corporate brochures. Like American Corporate Identity, Global Corporate Identity is printed in full colour and hardcover. The primary difference in the two books is in content: While American Corporate Identity includes only firms from the USA, Global Corporate Identity is predominantly filled with work from outside the United States. In all, about 70 percent of the pieces shown in this book are from places outside the USA. The American entries are, for the most part, representative of firms who do business outside the United States. The result is a comprehensive overview of the current corporate identity state of the art for those firms marketing on a multinational basis. Every designer who wants to keep up with the latest trends in international corporate identity will find this a must-have reference.
David E. Carter is the top selling producer of "creative compilation" books in the history of graphic design. He has more than 110 books in print on the topics of logos, graphic design and advertising. David produced the very first logo book as a self-described "kid in my twenties" and that launched a large increase in interest in "creative compilation" books.
He books were published by HarperCollins from 1996 through 2008, when he saw major changes taking place in the publishing industry. As he re-charged his battery, he saw the potential of eBooks, and began his plan for "what's next."
In 2010, David announced that he would once again be a books pioneer - moving to the eBooks world exclusively. He founded Bright Books, which has 16 eBooks scheduled for release in 2012. (See www.brightbooks.com)
In addition to his work in books, David is a multiple Clio Award winner for his advertising campaigns. His work in television production has won seven Emmy Awards.
His recent documentary - one that he calls "my love poem to baseball" - was screened at the Baseball Film Festival at the National Baseball Hall of Fame at Cooperstown, New York in 2010.
