For the globally brand-conscious, a showcase of innovative and effective corporate designs from companies that conduct business around the world.
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For the globally brand-conscious, a showcase of innovative and effective corporate designs from companies that conduct business around the world.
A noted authority on the subjects of graphic design, logo design, and corporate branding, David E. Carter has produced over 100 best-selling books in those fields, including The Big Book of Logos, The Big Book of New Design Ideas, and The Big Book of Business Cards. He is currently working on several new corporate identity books.
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Most Helpful Customer Reviews
1 of 4 people found the following review helpful:
2.0 out of 5 stars
Waste of time and money,
By
This review is from: Global Corporate Identity 2 (Hardcover)
Well, I must say I am very disappointed with this book. The way things are ordered in it, is very bad, with a lots of incomplete examples about corporate identity designs. The design examples, are very poor and they don't reflect the good and modern graphic design nowadays. Don't waste your money and time on this book. Please take a good look at your street, I'm sure you will find there better graphic design examples.
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