Global Diversity: Winning Customers and Engaging Employees Within World Markets [Hardcover]

Ernest Gundling (Author), Anita Zanchettin (Author)

Book Description

Publication Date: October 15, 2006

Mastering global business requires leaders and managers to understand the differences within countries as well as between them. Drawing on the authors' years of hands-on experience, Global Diversity: Winning Customers and Engaging Employees within World Markets explores each country in depth, with particular attention paid to cultures-within-cultures and recommendations for developing employees and realizing local market opportunities. It presents the key cultural issues in eight major markets, including China, Egypt, India, Japan, Mexico, Russia, the UK and the U.S.

Editorial Reviews

From the Publisher

"This book offers a unique approach to global diversity, one that goes beyond country-to-country communication, emphasizing the need - and tools - to understand the diversity within each country. Framing chapters expertly inform readers why this approach is effective and offer tips on how to use it, while the interior chapters present necessary information on the diversity within specific countries. It's quite an addition to the literature!"
-William Sonnenschein, Senior Lecturer, Haas School of Business, University of California, Berkeley, Author of The Diversity Toolkit

"Global Diversity: Winning Customers and Engaging Employees within World Markets charts a course for approaching diversity and inclusion within an organized context. The framework is pragmatic and provocative, helping evoke healthy discussion among senior leaders, colleagus and change facilitators. It is refreshing to have the authors work with diversity and inclusion as a change process and not simplify the complex topic. The thinking reflected in this book will help me, my global colleagues, and others broaden our perspectives of what is possible - and will help make the world smaller."
-Tracy Ann Curtis, Senior Manager, Asia Pacific Diversity & Inclusion, Cisco Systems Inc.

"Global Diversity focuses adeptly on cultures within cultures. A must-read for anyone who wants to navigate successfully in the world market and is not satisfied with cursory descriptions."
-Malini Janakiraman, Director, Corporate Learning, Honeywell

"This book takes the reader beyond the broad brush stroke and cultural "tip" sheets that may be interesting but largely ineffectual in building meaningful cultural understanding and competency. Global Diversity offers a nice balance between in-depth and practical information on each country profiled. The invitation to critically think about and discuss the diversity within cultures is implicit in the content and that approach is a refreshing one given the increased need for cross-cultural collaboration in a globally integrated world."
-Nadia Younes, Director, Diversity & Work-Life, Amgen, Inc.

"This lucid and practical book is an essential introduction to the intercultural world of the global manager. The authoritative and thoughtful contributors have produced sophisticated analyses as well as pragmatic recommendations that will be valued by both experienced and novice professionals."
-Janet Bennett, Executive Director, The Intercultural Communication Institute

About the Author

Dr Ernest Gundling is a co-founder of MeridianEaton Global and is currently a senior Asia specialist and co-President of the company's operations and also coaches executives with global responsibilities and works with multicultural management teams. He is also a lecturer at the Haas School of Business at the University of California, and the author of two previous books, The 3M Way to Innovation and Working GlobeSmart. He lives in San Francisco. Anita Zanchettin is Director, Global Inclusion for MeridianEaton Global and has worked with companies such as Accenture, Amoco, Bayer, Caterpillar, Citibank, Dean Foods, Duracell, Ernst & Young, General Motors, Hewlett-Packard, Motorola, Panasonic, Procter & Gamble, Wal-Mart, and the World Bank. Ms. Zanchettin's areas of cultural expertise include Latin America, Europe, and the Middle East.

Product Details

• Hardcover: 344 pages
• Publisher: Nicholas Brealey Publishing (October 15, 2006)
• Language: English
• ISBN-10: 190483809X
• ISBN-13: 978-1904838098
• Product Dimensions: 9 x 5.9 x 1.5 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,300,582 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars A great cultural exploration about doing business worldwide, July 16, 2007

By 

Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
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This review is from: Global Diversity: Winning Customers and Engaging Employees Within World Markets (Hardcover)

Discussions about globalization invariably focus on its economic aspects, but the cultural impact on your multinational company is equally important. Even the best-intentioned managers can stumble while working with local employees and clients if the parties don't know what to expect from one another. Ernest Gundling and Anita Zanchettin cover what managers should know culturally to work in eight countries (each profiled by an expert with local experience). Their insightful analyses draw upon demographics, geography, history and the news to explore differences among and within national cultures, and to discuss corporate diversity in different settings. They suggest ways to win customers and engage employees, but if they fall short, it is in this tactical realm. If you have an ex-patriate assignment in China, Egypt, India, Japan, Mexico, Russia, the United Kingdom or the United States, we suggest reading the relevant chapter to get started on the road to cultural awareness and cross-cultural management.

5.0 out of 5 stars Holds essential keys to understanding international motivation., March 4, 2007

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Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Global Diversity: Winning Customers and Engaging Employees Within World Markets (Hardcover)

The fine art of mastering operations in a global environment challenges the best of leaders and managers to understand the differences both within and between countries - and that's where GLOBAL DIVERSITY: WINNING CUSTOMERS AND ENGAGING EMPLOYEES WITHIN WORLD MARKETS comes in. Years of the authors' hands-on experience contribute to a synthesis of key cultural variables in eight major markets around the world, from China and India to Russia and the UK. Each country receives in-depth analysis for its external and internal business challenges. Any college-level business student of international business and many a domestic manager will find GLOBAL DIVERSITY holds essential keys to understanding international motivation.