From Publishers Weekly
A global embrace, the merger of two giant manufacturers of similar products, creates a transnational corporation owned by an international mix of shareholders, which essentially distinguishes the entity from other less permanent global marketing arrangements such as foreign branches, offshore acquisitions, joint ventures or licensing agreements. In 1989, as chairman of SmithKline, Wendt presided over the merger of his U.S. pharmaceutical company with a British counterpart, creating SmithKline Beecham, headquartered in Philadelphia and remaining under his leadership as CEO; in an introduction written in corporatespeak, he outlines the reasons for the venture. Subsequently Wendt deals with the rationale for such mergers as a global imperative for certain types of corporations, and he discusses the demanding analysis preceding a global merger and the environment in which a transnational corporation must govern itself and be regulated by the host country. Although the book is hardly a "how-to" manual, managers and planners for international marketing will find Wendt's comments instructive and stimulating.
Copyright 1993 Reed Business Information, Inc.
Copyright 1993 Reed Business Information, Inc.
From Library Journal
This has a timely, current perspective different from that of many recent books on international trade. The author, an executive working in the field, stresses the rewards (not threats) of international competition. He asserts that U.S. interests are best advanced through policies that are openly international. Much of the discussion is focused on the role of transnational corporations: their culture, structure, and management. The insight that economic interdependence internationally encourages cultural differences locally anticipates an emerging global trend. Highly recommended for academic or business library collections.
- Richard C. Schiming, Mankato State Univ., Minn.
Copyright 1993 Reed Business Information, Inc.
- Richard C. Schiming, Mankato State Univ., Minn.
Copyright 1993 Reed Business Information, Inc.
