Global Firms and Emerging Markets in an Age of Anxiety [Hardcover]

Srinivas Prasad (Editor), Pervez N. Ghauri (Editor)

Book Description

Publication Date: April 30, 2004 | ISBN-10: 156720421X | ISBN-13: 978-1567204216

The terrorist attacks of September 11, 2001, ushered in an age of anxiety along with the new century, an anxiety that has affected the international business climate in a variety of subtle and not-so-subtle ways. For one, the cost of doing business internationally has increased, for global firms and host countries alike. For another, understanding shifting geopolitical conditions in the developing world has become more crucial than ever to grasp if the world's multinationals—whether of American, British, European, or Japanese origin—are to take the best advantage of new market opportunities. These market opportunities are well within the experience range and grasp of the multinational consumer product and industrial firms as well as service enterprises. But the same corporate methodologies that were employed in decades past are unlikely to be sufficient for the age of anxiety that is upon us. The contributions assembled here offer the benefits of the collective wisdom of mature scholars with decades of consulting experience along with fresh ideas and new research hypotheses.

Editorial Reviews

Book Description

Illuminates the challenges faced by global firms doing business in those developing countries that have attained the status of emerging markets, and highlights issues unique to the post-Sept. 11 business environment.

About the Author

S. BENJAMIN PRASAD is Director of York Research in Mount Pleasant, Michigan, and Professor Emeritus of Management at Ohio University and Central Michigan University. He has taught or conducted scholarly research in Brazil, Canada, Kuwait, Ireland, Japan, Malaysia, Mexico, and the Netherlands during a thirty-year period. PERVEZ N. GHAURI is Professor of International Business at the University of Manchester Institute of Science and Technology.

Product Details

• Hardcover: 336 pages
• Publisher: Praeger (April 30, 2004)
• Language: English
• ISBN-10: 156720421X
• ISBN-13: 978-1567204216
• Product Dimensions: 9.2 x 6.5 x 1.2 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #5,595,623 in Books (See Top 100 in Books)

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