From the Inside Flap
- How did Asia’s “pioneers” succeed in building global companies and brands?
- How can Asian companies today build the capabilities, infrastructure, and strengths to buttress their international expansion?
- What are the greatest threats to Asian companies’ global strategies?
- What will tomorrow’s global companies look like?
Global Future: The Next Challenge of Asian Business reveals how Asia’s giants have grown into multinational companies and provides insight into how today’s globalizers can achieve the same success.
The book offers a combination of case studies from business leaders, authoritzative material on business strategy, and a “globalization staircase” framework to show how Asian companies have succeeded in the past and can potentially succeed in the future. By looking at three distinct stages of Asian companies’ globalization—from early pioneers, to current network builders, to today’s newcomers—the authors paint a rich picture of how Asian companies at different levels of development can best meet the challenges of a global future.
“The Pioneers”
Sony—by Nobuyuki Idei, Chairman and CEO
Kikkoman—by Yuzaburo Mogi, Chairman
Samsung Electronics—by Yun Jong Yong, CEO
“The Builders”
Li & Fung—by Victor Fung, CEO
Singapore Telecom—by Lee Hsien Yang, CEO
K.V Chanrai Group and Olam—by M.K. Chanrai, Chairman, and Sunny Verghese, Group Managing Director and CEO
“The Newcomers”
Uni-President—by C.Y. Kao, Founder and Chairman, and Alex Lo, Group Executive Vice President
Industrial and Commercial Bank of China—by Jiang Jianqing, Chairman
China Netcom Corporation—by Edward Tian, CEO
Additional insights on:
Strategy and Network Building—by Orit Gadiesh and Charles Ormiston, Bain and Company
Financing—by Kwong Ki Chi, Hong Kong Exchanges and Clearing Ltd.
Human Resources—by L Kevin Kelly, Heidrick and Struggles
Branding—by Miles Young, Ogilvy and Mather
From the Back Cover
Look at any list of truly global companies— those with integrated management and operations across multiple borders—and one notes that Asian companies are sorely underrepresented. Notwithstanding the early internationalization successes of Japanese and Korean conglomerates and the more recent international forays by Chinese companies, one must recognize that much of the promise of Asian multinationals leading a “Pacific century” has yet to be realized.
Global Future: The Next Challenge of Asian Business is a direct response to growing ambitions of Asian companies to go global and the rising pressures on them to internationalize. Advancements in technology, industry changes, and political shifts have fundamentally reshaped the structure of competition, thus challenging the traditional strengths of Asian companies. For corporations that have grown large on the back of national protection and information asymmetries, the environment has become tougher than ever. By profiling early pioneers and leading contemporary globalizers, the authors show how Asian companies can best “climb the globalization staircase” and develop the strategies and capabilities needed to succeed in a global future.
Companies profiled include:
- From Japan—Sony, Kikkoman
- From Korea—Samsung Electronics
- From Hong Kong—Li & Fung
- From Singapore—Singapore Telecom, Olam
- From Taiwan—Uni President
- From Mainland China—ICBC, China Netcom
