Here is a resource that every designer needs. This handy guide illustrates how to choose just the right colors for any internationa[ design assignment. Each chapter defines how the seven basic colors are viewed in more than forty countries and on six continents-what the traditional Local meanings are, how strictly they are held, and advice about whether sticking to the rules or breaking them is the better way to go. Chapters are arranged geographicaLly-by region, then by country. Color information common to groups of countries is followed by specifics about particular coLors. Each piece of cultural and color information is illustrated with compelling real-life graphic design examples of the colors used in print, packaging, advertising, multimedia, environmental graphics, and more.
Book Description
Editorial Reviews
Review
A must-read for marketing professionals who really want to be color appropriate for their target audiences! -- Courtney E. Cox, Marcom Magazine, Winter 2001
Illustrates how to choose the right colors for an international design project. -- The Bookwatch, December 2000
Illustrates how to choose the right colors for an international design project. -- The Bookwatch, December 2000
From the Publisher
Illustrates how to choose just the right colors for any international design assignment.
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Most Helpful Customer Reviews
23 of 24 people found the following review helpful:
1.0 out of 5 stars
Unprofessional,
By Michael Andrews (London, UK) - See all my reviews
This review is from: Global Graphics: Color - Designing with Color for an International Market (Paperback)
This is a neat idea, to explore color usage and meaning around the world. But the authors, a writer and public relations specialist, don't demonstrate the know a thing about the subject matter. Mistakes abound everywhere. South Korea is illustrated with Singapore's flag, Germany's flag is upside down, unrelated countries are lumped together. Rather than showing locally produced graphics to illustrate color usage, the authors show paper cups from Starbucks to show Kenya and Costa Rica color usage. While the book is subtitled "designing with color for the international market", the examples are often U.S. designs that will never set foot in the international market. Even Mexico, which surely has plenty of good graphic designers, is illustrated with only U.S. designs for tourist brochures, Starbucks (again) and a Mexican theme party. The publisher should be scolded for not excercising any editorial judgement.
1 of 1 people found the following review helpful:
1.0 out of 5 stars
What are they thinking?,
By A Customer
This review is from: Global Graphics: Color - Designing with Color for an International Market (Paperback)
Just one question. Where are the designs and colors for the International Market? The author should travel to all the destinations to explore and compile all the colors and designs before writing this book.
1 of 1 people found the following review helpful:
1.0 out of 5 stars
Pretty colors, but no substance,
By John Mosley (Seattle, WA 98144) - See all my reviews
This review is from: Global Graphics: Color - Designing with Color for an International Market (Paperback)
This book has pretty colors if you like colors. That's about it. Pretty colors.
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Inside This Book
(learn more)
First Sentence:
Do you think color isn't meaningful in the secular, commercial United States or its more polite neighbor, Canada? Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
flag features, color conventions, color meanings, color symbolism, traditional color Key Phrases - Capitalized Phrases (CAPs): (learn more)
Global Graphics, Hong Kong, Latin America, Costa Rica, New Zealand, South America, Western Europe, South Africa, United States, North America, World War, Ana Couto Design, East Africa, Inox Tubos, Middle East, South Korea, Soviet Union, Central America, Feng Shui, Great Britain, Mike Quon, Saudi Arabia, Southeast Asia, Union Jack, Virgin Mary New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Back Flap | Back Cover | Surprise Me!
Do you think color isn't meaningful in the secular, commercial United States or its more polite neighbor, Canada? Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
flag features, color conventions, color meanings, color symbolism, traditional color Key Phrases - Capitalized Phrases (CAPs): (learn more)
Global Graphics, Hong Kong, Latin America, Costa Rica, New Zealand, South America, Western Europe, South Africa, United States, North America, World War, Ana Couto Design, East Africa, Inox Tubos, Middle East, South Korea, Soviet Union, Central America, Feng Shui, Great Britain, Mike Quon, Saudi Arabia, Southeast Asia, Union Jack, Virgin Mary New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 7
books:
See all 7 books this book cites
- Christian Dior by Richard Martin on page 81, and page 83
- Adventures of Robin Hood (Everymans Childrens Library) by Roger Lancelyn Green on page 60
- Little Red Riding Hood (Finger Puppet Theater) by Peter Stevenson on page 93
- Great Barrier Reef by Allan Power on page 175
- Arthurian Period Sources Vol 9: St Patrick by A B E Hood on page 60
See all 7 books this book cites
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