Customer Reviews

Global Graphics: Color - Designing with Color for an International Market

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1 star:		(3)

 

 

This is a neat idea, to explore color usage and meaning around the world. But the authors, a writer and public relations specialist, don't demonstrate the know a thing about the subject matter. Mistakes abound everywhere. South Korea is illustrated with Singapore's flag, Germany's flag is upside down, unrelated countries are lumped together. Rather than showing locally produced graphics to illustrate color usage, the authors show paper cups from Starbucks to show Kenya and Costa Rica color usage. While the book is subtitled "designing with color for the international market", the examples are often U.S. designs that will never set foot in the international market. Even Mexico, which surely has plenty of good graphic designers, is illustrated with only U.S. designs for tourist brochures, Starbucks (again) and a Mexican theme party. The publisher should be scolded for not excercising any editorial judgement.

Just one question. Where are the designs and colors for the International Market? The author should travel to all the destinations to explore and compile all the colors and designs before writing this book.

This book has pretty colors if you like colors. That's about it. Pretty colors.

The international market this book is refering to is all in the US. Maybe the title should be "The Americanization of International Colors and Designs".