Just ten years ago, the chance to become a major player on the world stage was reserved almost exclusively for the most powerful companies in any given industry. Most smaller companies found it too costly and time-consuming to conduct any kind of global business besides exporting. But in today's economy, "going global" is a matter of survival. In this indispensable road map to becoming a global enterprise, two of the world's leading experts on global business, the international economy, and globalization, John A. Caslione and Andrew R. Thomas, provide the knowledge and expertise companies need to establish a successful worldwide presence. Global Manifest Destiny shows business leaders how to: *Integrate a global culture. *Build worldwide brands compatible with cultural differences. *Create a global accounts management program. *Take full advantage of swings in the world's financial markets. *Optimize potential sources of raw materials, goods, and services worldwide.
Book Description
Editorial Reviews
About the Author
John Caslione -- John A. Caslione is the president and CEO of Andrew-Ward International, Inc., an international marketing and sales firm, and president and CEO of Global Distribution Services, Inc., an international distribution services firm. Andrew Thomas -- Andrew R. Thomas is the managing director for Erhart Enterprises, S.A., a worldwide distributor of commercial and industrial products.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Global Manifest Destiny,
By Mark PC Francis (Geneva 17, Geneva Switzerland) - See all my reviews
This review is from: Global Manifest Destiny: Growing Your Business in a Borderless Economy (Hardcover)
What set this book apart for me was that it is written at a fast pace...quite unlike most business books I read. That means I picked it up one afternoon and read it cover to cover like a gripping novel. Usually, I dip in and out of business books or just read certain chapters. 'Global Manifest Destiny' is full of business-relevant facts, which in part support the main proposition that there is an inevitable coming together of the economies of the world - but which also stand alone as interesting and important statistics.I have promised myself to re-read this book in one month's time just to make doubly sure I retain the key learning. This is essential in my role for JTI. Mine is a global role for a global player. This book helps.
5.0 out of 5 stars
Practical, practical, practical!!!,
By A Customer
This review is from: Global Manifest Destiny: Growing Your Business in a Borderless Economy (Hardcover)
Finally a book that helps me to understand what a global company is supposed to look like!
5.0 out of 5 stars
A great guide for the international business person!,
By "roger2002" (Chicago, IL) - See all my reviews
This review is from: Global Manifest Destiny: Growing Your Business in a Borderless Economy (Hardcover)
As President of the International Division for H20 Plus, Inc., I have had the opportunity to thoroughly read John Caslione's book. I found the book to be extraordinarily practical and easy to read in all respects. It was very informative with useful information, in particular, relating to various sources of information, including websites that can be used as references for particular research. For anyone involved in international business, I highly recommend this book. Since I have read 'Global Manifest Destiny', I have gone back on several occasions to make reference to certain sections in it that are particularly relevant to our international business operations.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
As we travel and speak around the world, business leaders continually query us, "what is a global company?" Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Hong Kong, Andrew-Ward International, Merrill Lynch, Ciudad del Este, Middle East, Federal Express, South African, Clyde Bowers, North America New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
As we travel and speak around the world, business leaders continually query us, "what is a global company?" Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Hong Kong, Andrew-Ward International, Merrill Lynch, Ciudad del Este, Middle East, Federal Express, South African, Clyde Bowers, North America New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 4
books:
1
book
cites this book:
- European Union (Aspects of Britain) by Central Office of Information in Back Matter (1), and Back Matter (2)
- Latin America by Arthur Morris in Back Matter
- The Wealth of Nations (Bantam Classics) by Adam Smith on page 33
- Air Rage: Crisis in the Skies by Anonymous in Back Matter
- Simpli-Flying: Optimizing the Airline Business Model by Nawal K. Taneja on page 197
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