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The Global Manufacturing Vanguard: New Rules from the Industry Elite
 
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The Global Manufacturing Vanguard: New Rules from the Industry Elite [Hardcover]

Micheline Maynard (Author)
5.0 out of 5 stars  See all reviews (1 customer review)


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Book Description

April 16, 1998
A Breakthrough Look At What—And Who—Are Guiding The Long-Term Success Of Today's Leading Manufacturing Companies.

"Micheline Maynard supplies us with an inside view of how some of the world's top manufacturers are fundamentally transforming themselves for the twenty-first century. The Global Manufacturing Vanguard is a must read for serious business leaders. It provides a clear account of the changes underway along with a powerful set of practical lessons." —Noel Tichy, Professor, University of Michigan Business School author, The Leadership Edge: How Winning Companies Build Leaders at Every Level.

"The Global Manufacturing Vanguard is well written, highly contemporary, and brings a true sense of the incredible dynamic emerging in global manufacturing." —David Cole, Director, Office for the Study of Automotive Transportation, University of Michigan Research Institute.

"Anyone concerned with the economic future should put The Global Manufacturing Vanguard at the top of their reading list!" —David L. Gregory, Professor of Law, St. John's University.

In the increasingly treacherous global environment, where years of carefully laid plans can be destroyed by a single day's market turmoil, a select group of companies stands apart. These are members of the "Global Manufacturing Vanguard": top-notch companies that are setting new standards in their industries by combining clearly conceived processes, leading-edge technology, and seamless people management with ultra-clear values, courageous leadership, and innovative directions. In this groundbreaking book, award-winning business journalist and USA Today Detroit Bureau Chief Micheline Maynard outlines the strategies and techniques that have led companies like Toyota, General Electric, Sony, and Dana to achieve unprecedented levels of manufacturing success.

Much of this success is taking place outside of the world's traditional manufacturing battlegrounds in Japan, the United States, and Germany. Today, vanguard members are branching out to lesser known places like Rosario, Argentina; Graz, Austria; and Vance, Alabama. Though their factories vary in size, investment, and product line, members of the vanguard share a unique set of common traits that is the secret to attaining —and maintaining —long-term leadership.

As Maynard writes, "Vanguard companies have banished the phrase, 'We can't do business there because. . . .' To the vanguard, no market is too expensive, no consumer undesirable, no trade barriers too daunting, and no location too remote. It is not because these companies are reckless. It is because a willingness to take calculated risks is a part of their corporate personality."

The Global Manufacturing Vanguard goes behind the scenes of plants throughout the United States, Europe, Asia, and Latin America to illustrate how vanguard members have effectively capitalized on these risks—and offers advice on how other companies can do the same. With information and insight drawn from Maynard's extensive research and first-hand observations, this book offers a detailed blueprint that takes readers through several vital steps, such as creating executive vision, building financial strength, properly utilizing people, and, most significantly, developing a sound manufacturing process unique to a company's own culture. In a lively and exclusive look at Toyota's hiring process, Maynard also brings readers right to the assembly line to experience the incredible and complex demands put on its potential workers.

To help readers better understand exactly how companies can reach vanguard status, the book features candid interviews with executives responsible for their organizations' outstanding success. Offering their unique perspectives are CEOs such as Toyota's Hiroshi Okuda, Investor AB's Percy Barnevik, Dana's Southwood "Woody" Morcott, and Cummins Engine's James Henderson. Some of the world's best-known manufacturing experts, such as author James Womack, Chrysler executive Dennis Pawley, and Lantech chief Pat Lancaster are featured, as are innovative labor leaders and assembly line workers.

An insightful examination of the practices, people, and performances of today's global leaders in manufacturing, The Global Manufacturing Vanguard is a dynamic, action-oriented book that will benefit managers at any level.


Editorial Reviews

From the Back Cover

"A Breakthrough Look At What—And Who—Are Guiding The Long-Term Success Of Today's Leading Manufacturing Companies.

"Micheline Maynard supplies us with an inside view of how some of the world's top manufacturers are fundamentally transforming themselves for the twenty-first century. The Global Manufacturing Vanguard is a must read for serious business leaders. It provides a clear account of the changes underway along with a powerful set of practical lessons."—Noel Tichy, Professor, University of Michigan Business School author, The Leadership Edge: How Winning Companies Build Leaders at Every Level.

"The Global Manufacturing Vanguard is well written, highly contemporary, and brings a true sense of the incredible dynamic emerging in global manufacturing."—David Cole, Director, Office for the Study of Automotive Transportation, University of Michigan Research Institute.

"Anyone concerned with the economic future should put The Global Manufacturing Vanguard at the top of their reading list!"—David L. Gregory, Professor of Law, St. John's University.

In the increasingly treacherous global environment, where years of carefully laid plans can be destroyed by a single day's market turmoil, a select group of companies stands apart. These are members of the "Global Manufacturing Vanguard": top-notch companies that are setting new standards in their industries by combining clearly conceived processes, leading-edge technology, and seamless people management with ultra-clear values, courageous leadership, and innovative directions. In this groundbreaking book, award-winning business journalist and USA Today Detroit Bureau Chief Micheline Maynard outlines the strategies and techniques that have led companies like Toyota, General Electric, Sony, and Dana to achieve unprecedented levels of manufacturing success.

Much of this success is taking place outside of the world's traditional manufacturing battlegrounds in Japan, the United States, and Germany. Today, vanguard members are branching out to lesser known places like Rosario, Argentina; Graz, Austria; and Vance, Alabama. Though their factories vary in size, investment, and product line, members of the vanguard share a unique set of common traits that is the secret to attaining —and maintaining —long-term leadership.

As Maynard writes, "Vanguard companies have banished the phrase, 'We can't do business there because. . . .' To the vanguard, no market is too expensive, no consumer undesirable, no trade barriers too daunting, and no location too remote. It is not because these companies are reckless. It is because a willingness to take calculated risks is a part of their corporate personality."

The Global Manufacturing Vanguard goes behind the scenes of plants throughout the United States, Europe, Asia, and Latin America to illustrate how vanguard members have effectively capitalized on these risks—and offers advice on how other companies can do the same. With information and insight drawn from Maynard's extensive research and first-hand observations, this book offers a detailed blueprint that takes readers through several vital steps, such as creating executive vision, building financial strength, properly utilizing people, and, most significantly, developing a sound manufacturing process unique to a company's own culture. In a lively and exclusive look at Toyota's hiring process, Maynard also brings readers right to the assembly line to experience the incredible and complex demands put on its potential workers.

To help readers better understand exactly how companies can reach vanguard status, the book features candid interviews with executives responsible for their organizations' outstanding success. Offering their unique perspectives are CEOs such as Toyota's Hiroshi Okuda, Investor AB's Percy Barnevik, Dana's Southwood "Woody"Morcott, and Cummins Engine's James Henderson. Some of the world's best-known manufacturing experts, such as author James Womack, Chrysler executive Dennis Pawley, and Lantech chief Pat Lancaster are featured, as are innovative labor leaders and assembly line workers.

An insightful examination of the practices, people, and performances of today's global leaders in manufacturing, The Global Manufacturing Vanguard is a dynamic, action-oriented book that will benefit managers at any level.

About the Author

MICHELINE MAYNARD is USA Today Detroit Bureau Chief and the author of the bestselling Collision Course: Inside the Battle for General Motors. Previously, she was a senior business writer with Newsday and an editor at U.S. News & World Report.

Product Details

  • Hardcover: 272 pages
  • Publisher: Wiley; 1 edition (April 16, 1998)
  • Language: English
  • ISBN-10: 0471180238
  • ISBN-13: 978-0471180234
  • Product Dimensions: 9 x 6.2 x 0.9 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #4,059,738 in Books (See Top 100 in Books)

More About the Author

Micheline Maynard is a senior business correspondent at the New York Times, and the author of the acclaimed book, The End of Detroit: How the Big Three Lost Their Grip on the American Car Market. A veteran journalist, she joined the staff of the New York Times in 2003. She was named the 11th winner of the Nathaniel Nash Award for excellence in business and economics journalism in 2009. Maynard is a frequent guest on NPR, CNBC and The Newshour on PBS, and an adjunct lecturer at the Ross School of Business at the University of Michigan.


 

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2 of 3 people found the following review helpful:
5.0 out of 5 stars Insightful and concise. Excellent study of globalization., July 21, 1998
This review is from: The Global Manufacturing Vanguard: New Rules from the Industry Elite (Hardcover)
Mikki Maynard sets a new standard in sharing her insightful study of how "Global Manufacturing Vanguard" companies implement their strategies and tactics in going about the business of competing on a global scale.

This is a book about global business; culture; human resources; companies with vision and a deep understanding of the challenges and opportunities of global competition. It is an unparalleled study in how "Vanguard Compainies" go about the business of global business; their people; training; financial acumen and strategic choices.

Anyone who has an interest in how the global business landscape is changing at a breakneck pace must read this book!

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