Customer Reviews

Global Marketing (5th Edition)

5 star:		(10)
4 star:		(3)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

This was a text used in class, and while the teacher did mostly lecturing without the text, it was a great resource-easy to understand, and highly applicable. THe text does a great job of really explaining the material in a clear and concise manner.

Great Book, information is updated on the 5th edition.. I personally use it for MY MBA.. there are a lot of books out there, the reason i bought this one is because i had to (PART OF MY MBA) none the less .. its a good textbook and a keeper

Good condition for the price. Shipped fast. Would definitely buy from this seller again.

With 17 chapters, it covers everything from economic environment, to e-commerce. Each chapter is well written with good real-life examples.

I used this book for a college course. Eleven students took this eight-week evening class. Final projects were done on MNCs: Adidas, BMW, Citibank, Coke, Disney, Ford, Mercedes Benz, McDonald, Nike, Starbucks, and Toyota Motors. They presented their projects last night and did excellent work.

The mini-cases are good for quick analysis. The only drawback of this book, is you need to do more research
to get more details, for these mini-cases.

This was a good book and good shipper. I needed the book here fast because of certain deadlines and the shipper did not disappoint. The book has many great cases and is an easy read. I would recommend.

I bought this for an International Marketing course which actually required the 6th edition. Instead of paying $90+ for the newer version, I paid about ten dollars. The page numbers are different from the new version but the content is almost exactly the same. Most of the case studies in this book are the same as in the new version, but there are two are three in the 6th edition that aren't in this edition. I haven't had any troubles using this edition in place of the newer one. The book arrived quickly and in perfect condition. Glad I saved a ton of money without sacrificing quality or content.

I was amazed when I received my book in excellent condition. I was very happy to receive the book in only two days without having to pay the expedited shipping. I highly recommend this seller!

The book seemed to be reasonably priced, was in perfect condition and was delivered within time frame.

I am delighted with the efficiency that Amazon.com dealt with my purchase. I received the book promptly and it is in excellent condition. Buying used books does not only save me money but also helps to save our trees. I am very pleased with my purchase and will continue to make Amazon.com my preferred choice for shopping online.

Bonnie

I am very satisfied with the book, and it arrived within the timeframe promissed by the seller.