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Global Marketing and Advertising: Understanding Cultural Paradoxes 2nd Edition

4 out of 5 stars 3 customer reviews
ISBN-13: 978-1412914765
ISBN-10: 1412914760
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Editorial Reviews

Review

"Mooij has written an insightful and informative update to her earlier work about the cultural aspects of international marketing. . . . The book is filled with cultural, country, and company examples that help illustrate and explain the paradoxes international marketers are likely to encounter." (P.G. Kishel CHOICE 2005-12-01)

About the Author

Marieke de Mooij, Ph.D. (Netherlands), is a consultant in cross-cultural communications, as well as a retired profesora associada of international advertising at the University of Navarra in Spain and visiting professor at several universities across the world. She is the author of several academic publications on the influence of culture on marketing and advertising. She has also authored books on culture and consumer behavior as well as culture and communication theory worldwide.
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Product Details

  • Paperback: 288 pages
  • Publisher: SAGE Publications, Inc; 2nd edition (March 8, 2005)
  • Language: English
  • ISBN-10: 1412914760
  • ISBN-13: 978-1412914765
  • Product Dimensions: 10 x 7.2 x 0.7 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #2,772,590 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback Verified Purchase
The book was very repetitive. It had some good examples to the theories that it went over but reading about the value paradox for 8 chapters straight gets really boring.
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By J on January 22, 2014
Format: Paperback Verified Purchase
good book
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Format: Paperback Verified Purchase
everything was wonderful, item arrived on time, before than I expected. it was not perfectly new because it was used but conditions were very good and price was very cheap, I recommend it
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