Global Marketing for the Digital Age: Globalize Your Business With Digital and Online Technology [Hardcover]

Bill Bishop (Author)

Book Description

Publication Date: April 1999

Current business coin urges companies to "think global" That sounds easy, given the proliferation of the World Wide Web, Smart Cards, E-mail, databases and other wired technology. But how do you discover the opportunities in the global market? How do you assess the technological, economic, political, cultural and competitive environments of potential foreign markets? And how can trade organizations and International business structures help in your online marketing plan?

Written in an easy and entertaining style with numerous real-life case studies, Global Marketing for the Digital Age provides answers to:
-- What new business opportunities are possible using digital technology
-- Which countries are using digital technology and which ones need to catch up
-- How a localized company can become global without a large capital investment
-- Creating a global marketing vision
-- Step-by-step strategies for using digital importing and exporting virtual global networking, international information management
-- How to use digital and online technology to promote your business
-- Ratings of all major trading players according to digital capabilities, political and economic stability and business culture
-- Complete online resource listing of global marketing reference tools, including trade commissions, associations, brokers and others

In this competitive business environment where companies can't afford not to expand beyond their own borders, Global Marketing for the Digital Age is a vital tool for business owners, corporate marketers and consultants.

Product Details

• Hardcover: 272 pages
• Publisher: Ntc Business Books (April 1999)
• Language: English
• ISBN-10: 0844222542
• ISBN-13: 978-0844222547
• Product Dimensions: 9 x 6 x 1 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 2.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #7,101,457 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

11 of 12 people found the following review helpful:

3.0 out of 5 stars More global marketing than "digital marketing", July 29, 1998

By A Customer

This review is from: Global Marketing for the Digital Age: Globalize Your Business With Digital and Online Technology (Hardcover)

I was looking for a book that would help me understand what I needed to both consider and execute in order to sell internationally on the internet.

The book helps somewhat with what to consider - having some good rankings of countries and their relative abilities to accept/use the internet and internet based purchasing. However, the book doesn't really tell me how to sell; fulfill orders, manage exports/imports at the nitty-gritty level that I need.

I know there are many anecdotal accounts of the buying habits of individuals in different countries that might help me avoid some pitfalls in marketing to them. I found very few of those in this text.

The text is at a very high level. It provides a framework for thinking about marketing globally. However, aside from the country rankings, I found the actual content to be somewhat superficial.

Another book that takes a more nuts and bolts approach is "How to build a Successful International Web Site" by ! Mark Bishop. However, that is at a very rudimentary level as well. Another text designed to help you sell on the internet is "Selling on the Internet" by Gonyea and Gonyea. This has a helpful "Storefront Planning Worksheet" that helps organize the development.

I still have not seen an overwhelmingly impressive book on the subject. Most texts just help you get foot on the first rung of a ladder but you still have to climb the rest of the way yourself.

1.0 out of 5 stars Dated and disappointing, February 13, 2001

By 

Mark Finneran (Paris France) - See all my reviews
(REAL NAME)   

This review is from: Global Marketing for the Digital Age: Globalize Your Business with Digital and Online Technology (Paperback)

This book promises to teach you how to "Globalize your business with digital and online technology". Unfortunately the book was first published in 1998, so the information is at least four years old. Furthermore, the author is much too pedantic for my tastes. (He begins chapter 1 : "In the eigth century B.C., when Homer wrote the The Odyssey ...).

If you are interested in expanding to international markets via the Internet, this book is unlikely to help.