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Global Marketing (5th Edition) 5th Edition

4.4 out of 5 stars 37 customer reviews
ISBN-13: 978-0131754348
ISBN-10: 0131754343
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Global Marketing (7th Edition)
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Editorial Reviews

Review


"The main strength [of Global Marketing] is the ability of the authors to link examples to the basic theoretical concepts that has been previously discussed or that assumed to be known from previous principles class." — University of Central Florida reviewer




"Strengths of [Global Marketing] include clarity in writing, good organization, strong examples/illustrations, and an industry, or as my students say-"real world," perspective." — Samford University reviewer




"I found the explanation of documentary credit to be excellent. This is a concept that students often misunderstand in other textbooks." — Samford University reviewer




"I think [the author's writing style, use of examples, and clarity of explanation] are the strength of the textbook. They are easy to understand, good use of examples and are clear in discussion." — Monmouth University reviewer




"I think the author's writing styles is one of the great strengths of the book. It is well written and easy to read." — University of North Florida reviewer


--This text refers to an out of print or unavailable edition of this title.

From the Back Cover

This paperback, two-color book draws readers into the excitement, challenges, and controversies of global marketing. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals. A five-part organization provides an introduction to global marketing, looks at the global marketing environment, discusses global strategy, explains the global marketing mix, and concludes with the efforts of managing the global market. For anyone involved in international marketing, and those seeking the kinds of strategies needed to enter the global marketplace. --This text refers to an out of print or unavailable edition of this title.
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Product Details

  • Paperback: 672 pages
  • Publisher: Prentice Hall; 5 edition (November 23, 2007)
  • Language: English
  • ISBN-10: 0131754343
  • ISBN-13: 978-0131754348
  • Product Dimensions: 8.4 x 1 x 10.9 inches
  • Shipping Weight: 3 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (37 customer reviews)
  • Amazon Best Sellers Rank: #1,173,574 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback
This was a text used in class, and while the teacher did mostly lecturing without the text, it was a great resource-easy to understand, and highly applicable. THe text does a great job of really explaining the material in a clear and concise manner.
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Format: Paperback Verified Purchase
I bought this for an International Marketing course which actually required the 6th edition. Instead of paying $90+ for the newer version, I paid about ten dollars. The page numbers are different from the new version but the content is almost exactly the same. Most of the case studies in this book are the same as in the new version, but there are two are three in the 6th edition that aren't in this edition. I haven't had any troubles using this edition in place of the newer one. The book arrived quickly and in perfect condition. Glad I saved a ton of money without sacrificing quality or content.
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Format: Paperback Verified Purchase
one of the best marketing books ever. Information are super interesting and stright forward. i WOULD RECOMMENT IT TO ANY STUDENT OR PROFESSOR who is a international business major, or emphasis.
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Format: Paperback
With 17 chapters, it covers everything from economic environment, to e-commerce. Each chapter is well written with good real-life examples.

I used this book for a college course. Eleven students took this eight-week evening class. Final projects were done on MNCs: Adidas, BMW, Citibank, Coke, Disney, Ford, Mercedes Benz, McDonald, Nike, Starbucks, and Toyota Motors. They presented their projects last night and did excellent work.

The mini-cases are good for quick analysis. The only drawback of this book, is you need to do more research
to get more details, for these mini-cases.
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Format: Kindle Edition Verified Purchase
Very up-to-date-textbook with real world scenarios. I wanted to purchase this book as an e-book. The great disappointment I have with this book is the publisher chose not to enable "text to speech". I also was about to purchase the Kindle Fire when I discovered the book did not have this feature. Why should I purchase the Kindle Fire or all new generations Kindle if the books I purchase do not have the "text to speech " feature enabled?
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Format: Paperback Verified Purchase
Great Book, information is updated on the 5th edition.. I personally use it for MY MBA.. there are a lot of books out there, the reason i bought this one is because i had to (PART OF MY MBA) none the less .. its a good textbook and a keeper
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Format: Kindle Edition Verified Purchase
This book works great and remains as an enjoyable book for International and Global Marketing courses! The case studies were found to be exceptional well. This product does what it is suppose to! I recommend this product. -@eplusq
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Format: Paperback Verified Purchase
The only reason why I ordered this book, is that I need it for my "Global Marketing" class. Actually I need the newest version (7th?), but this one is ok, too. I paid only $6 and could pass all quizes and exams.
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