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"The main strength [of Global Marketing] is the ability of the authors to link examples to the basic theoretical concepts that has been previously discussed or that assumed to be known from previous principles class." University of Central Florida reviewer
"Strengths of [Global Marketing] include clarity in writing, good organization, strong examples/illustrations, and an industry, or as my students say-"real world," perspective." Samford University reviewer
"I found the explanation of documentary credit to be excellent. This is a concept that students often misunderstand in other textbooks." Samford University reviewer
"I think [the author's writing style, use of examples, and clarity of explanation] are the strength of the textbook. They are easy to understand, good use of examples and are clear in discussion." Monmouth University reviewer
"I think the author's writing styles is one of the great strengths of the book. It is well written and easy to read." University of North Florida reviewer
I was amazed when I received my book in excellent condition. I was very happy to receive the book in only two days without having to pay the expedited shipping. Read morePublished on September 23, 2010 by Monica Fernandez
Good condition for the price. Shipped fast. Would definitely buy from this seller again.Published on June 29, 2010 by agurska
The book seemed to be reasonably priced, was in perfect condition and was delivered within time frame.Published on February 18, 2010 by Arthur Harrington
I am delighted with the efficiency that Amazon.com dealt with my purchase. I received the book promptly and it is in excellent condition. Read morePublished on February 10, 2010 by Bibi Morais