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5 Reviews
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5.0 out of 5 stars Great price. Great Condition.
Not much to say. Ordered this as a required text for an International Marketing course (undergrad). Great price. Just what I needed.
Published 5 months ago by Alexa

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3 of 6 people found the following review helpful:
2.0 out of 5 stars Ripping you off
This is book is what in marketing they call the rip-off strategy.

Chances are you're not going to pay this outrageous price for such a boring book unless you are forced to for a class, as was my case. It's bad enough that the publisher has jacked up the price into the stratosphere, but to rub it in with black and white pictures is just wrong. Shame on McGraw...
Published on July 20, 2005 by Dan Shaffer


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5.0 out of 5 stars Great price. Great Condition., September 27, 2011
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This review is from: Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing) (Hardcover)
Not much to say. Ordered this as a required text for an International Marketing course (undergrad). Great price. Just what I needed.
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0 of 1 people found the following review helpful:
5.0 out of 5 stars Book order to Toronto, Canada, October 18, 2010
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The book was in excelent condition, I would recommend for future buyers to invest extra bucks on the shipment to get a faster delivery.
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3 of 6 people found the following review helpful:
2.0 out of 5 stars Ripping you off, July 20, 2005
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This review is from: Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing) (Hardcover)
This is book is what in marketing they call the rip-off strategy.

Chances are you're not going to pay this outrageous price for such a boring book unless you are forced to for a class, as was my case. It's bad enough that the publisher has jacked up the price into the stratosphere, but to rub it in with black and white pictures is just wrong. Shame on McGraw Hill. Shame on the author. Shame on everyone involved in the selling of this book, including Amazon.

Then there's the content of the book. And even by marketing standards (this is my 4th marketing class) it's outrageously bland and dull.
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1 of 3 people found the following review helpful:
4.0 out of 5 stars Good condition, September 2, 2005
This review is from: Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing) (Hardcover)
Received item in a good condition and made special provisions to send it faster due to my constraints.
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0 of 2 people found the following review helpful:
5.0 out of 5 stars Global Marketing: Foreign Entry, Local Marketing, and Global Management (Purchased on 03/28/2010) by Johny K. Johansson, April 29, 2010
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It's a fast & efficient service. The book is as per described. Will definitely do more business with the seller.
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Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing)
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