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Global Marketing Management (4th Edition)

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Global Marketing Management (4th Edition) [Paperback]

John A. Quelch (Author), Christopher A. Bartlett (Author)

4.0 out of 5 stars See all reviews (1 customer review) |

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Book Description

ISBN-10: 0201350629 | ISBN-13: 978-0201350623 | Publication Date: November 23, 1998 | Edition: 4

Global Marketing Management provides a concise set of cases that examine business development, business government relations, and other issues that help students translate theoretical concepts into practice. Most of the 36 cases included in the book are from Harvard Business School.* This versatile paperback provides a concise set of cases that examine business development, business government relations, and other issues that help students translate theoretical concepts into practice. * Most of the 36 cases included in this book are from Harvard Business School. * This is a practical, hands-on text that offers students the opportunity to gain knowledge of global marketing management issues facing managers today. * Global Marketing Management is applicable to any marketing or global marketing course.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Global Marketing Management provides a concise set of cases that examine business development, business government relations, and other issues that help students translate theoretical concepts into practice. Most of the 36 cases included in the book are from Harvard Business School.* This versatile paperback provides a concise set of cases that examine business development, business government relations, and other issues that help students translate theoretical concepts into practice. * Most of the 36 cases included in this book are from Harvard Business School. * This is a practical, hands-on text that offers students the opportunity to gain knowledge of global marketing management issues facing managers today. * Global Marketing Management is applicable to any marketing or global marketing course.

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Product Details

Paperback: 720 pages
Publisher: Prentice Hall; 4 edition (November 23, 1998)
Language: English
ISBN-10: 0201350629
ISBN-13: 978-0201350623
Product Dimensions: 9.2 x 8.1 x 1.1 inches
Shipping Weight: 2.7 pounds (View shipping rates and policies)

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon Best Sellers Rank: #2,955,084 in Books (See Top 100 in Books)

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› Visit Amazon's John A. Quelch Page

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4.0 out of 5 stars Great resource for any university student, June 15, 2011

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This review is from: Global Marketing Management: A Casebook (Paperback)

During my MBA in marketing found the book to be extremely useful. The real life scenarios enabled me to produce better assignments as well as understand fully the importance of marketing and change. The global expansion strategies are some key elements in globalization of markets.

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