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4.0 out of 5 stars
Great resource for any university student,
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This review is from: Global Marketing Management: A Casebook (Paperback)
During my MBA in marketing found the book to be extremely useful. The real life scenarios enabled me to produce better assignments as well as understand fully the importance of marketing and change. The global expansion strategies are some key elements in globalization of markets.
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Global Marketing Management (4th Edition) by John A. Quelch (Paperback - November 23, 1998)
$152.20
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