Customer Reviews

Global Marketing Management

5 star:		(15)
4 star:		(1)
3 star:		(0)
2 star:		(1)
1 star:		(1)

 

 

I teach Global marketing and I think this textbook is the best. It is not full of anecdotal stories about global marketer's failures or successes but very analytical with straightforward methods students can try out. The cases are excellent and support the theorical lectures very good. From my experience with the research literature it is state of the art.

I used this book in my class at a leading school in Korea. Not only was I able to improve my teaching skills ("how" to deliver "what" topics in class) but also my students loved it so much. I also used it in my executive training with a huge success. This textbook is probably the most comprehensive one that is highly appealing to students and executive audience as well as the most academically sound. Examples in the book are superb in addressing various points. A great book!

I am so happy that I used Kotabe/Helsen book in my class. Not only my students but also I learned a lot of new ideas and great examples to drive home many important concepts. Philip Kotler also uses Kotabe/Helsen. It is an ultimate testimonial to the quality of this book. A good job and keep up with your excellent work. JT

Kotabe/Helsen team has really set the standard for the international marketing textbook market. I have read three other similar textbooks, but there is no other book measuring up to this one. They offer an excellent analysis of market converging and diverging forces adding to the complexities of global marketing and how to cope with them. Although I am not an academic, this book provides great conceptual foundations so useful for me to use in preparing my own presentations to the executive board at my company. They have plenty of excellent, well thought-out real-life examples, and those examples are so well built in along with conceptual frameworks that I come away with a lot of useful, and more importantly, usable knowledge.

I adopted this Update edition for my classes. The Update provides a thought-provoking, thorough, and insightful chapter on the implications of the Asian financial crisis and marketing in the Euro-land. The topics are exactly what students are craving for right now. A great book.

I am a doctoral student and have taught international marketing at a state university for a couple of years so far. Among several books I examined, Kotabe&Helsen book stands out in the crowd. It is a joy seeing my students actually enjoy reading the book and learn from it. This book is full of useful insights and timely examples. It is a must reading if you want to be a true professional in the international marketing area. Great!

This update edition offers the best insight into various aspects of the Asian financial crisis and how Asian companies are developing their competitive strategy. Truly a great insight on how strategic trajectory differs from country to country. HP

The publisher tells me that a Chinese version has been already published. A Portuguese version will be out in a month or so. A Spanish translation is being done.

I bought this book as a required textbook for a Global Management course and I can say, from having read the first two chapters, that this book is very complete. I have been out of school for some time and reading the content has helped me enormously in refreshing and getting up-to-date with regards to most topics involved with global marketing. Each chapter is very substantive with a lot of good casses and references to useful and very informational websites.

First and foremost: Do NOT buy from your overpriced student bookstore! I made that mistake, buying this book for $150! Seeing it on Amazon for $50, I quickly made the return. Needless to say, if you paid more than $50 for this book, you are a fool!

Now, as for the book - what can I say? It was written years ago, and when discussing international matters, you need to stay UP-TO-DATE. I cannot stress this enough. However, the book contains all the technicals and terms that you will need to learn, and serves as fantastic "bringing you up to speed" material. What I mean is this: Don't expect to learn what the IMF and World Bank are doing TODAY through this book, but by learning what the IMF and World Bank did in 2004 is still important, ya dig?