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Global Negotiation: The New Rules Hardcover – March 4, 2008

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Global Negotiation: The New Rules + Management across Cultures: Developing Global Competencies
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Product Details

  • Hardcover: 272 pages
  • Publisher: Palgrave Macmillan Trade (March 4, 2008)
  • Language: English
  • ISBN-10: 140398493X
  • ISBN-13: 978-1403984937
  • Product Dimensions: 6.4 x 0.8 x 9.2 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #940,845 in Books (See Top 100 in Books)

Editorial Reviews


"For many American businessmen, learning and understanding the principles of successful international negotiations is a daunting and seemingly impossible challenge. This book is helpful in providing useful insights and guidelines. It will become an important resource tool for not only beginners but also experienced veterans in dealing with the cultural and strategic nuances in cross-border negotiations. It is a must read." 
--Dean Yoost, retired Senior Partner at PricewaterhouseCoopers
"In an ever shrinking and fiercely competitive world, this book provides the reader with up-to-date rules of engagement for successful negotiations."
--Manuel Junco, Sr. Vice President, Downstream Business Line for Fluor Daniel
"In today's business world, cultural misunderstandings can be deal killers. "Global Negotiations: The New Rules" gives executives the tools they need to navigate difficult waters. John Graham and William Hernández Requejo have filled this volume with crisp, actionable advice that will lead to creative business partnerships and build success in international markets."
--Bill Amelio, CEO, Lenovo Computers
"My work is hands-on. We negotiate multinational transactions all the time.  In doing so, John Graham and William Hernández  Requejo's book will be instrumental in assisting us to better understand the dynamic nature of global negotiations.  It is a necessary book for those that seek to be competitive in the international arena."
--José Luís de Mora Gil-Gallardo, Corporate Development, Banco Santander
"Global Negotiation: The New Rules, is a great guide to driving thoughtful, productive negotiations across borders."
--Michael Delman, Corporate Vice President, Microsoft Corporation

About the Author

William Hernández Requejo is a university professor and president of Requejo Consulting, Inc., an international management consulting firm. He lives in Irvine and spends a significant amount of time in Santander, Spain.
John L. Graham is a consultant and Professor of International Business at The Paul Merage School of Business, University of California, Irvine. 

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Terry B. on October 13, 2008
Format: Hardcover
I'm a professor who teaches negotiation, primarily to executive MBA's. I used this book as a text in a course I recently taught in Hong Kong with great success. I also intend to use it in negotiation courses in the US.

Knowing how to negotiate globally is an essential tool for the sucessful business man or women. This book, written in four sections, begins with an indepth look at why culture matters. The case is made not only through engaging examples but also with rich and recent supporting data. The second section on intelligence gathering and designing knowledge flows is excellent and is important information for any negotiator, global or domestic.

Although I use the text in a classroom setting; any business person who operates in the global economy should find the book extremely helpul in preparing for and succeeding in global negotiations.
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Format: Hardcover
I seriously thought "what could be so different/difficult about "global" negotiations; aren't all negotiations directed at win-win? But incredibly, this book moved me beyond that, and proved to be helpful. I gained real insight. A quick read, it is well worth your time.

Early in the reading, about page 50, I got a taste of what this book could do for me.

I had to bring two contentious people to the table today for negotiations. I have always dreaded it when I had to bring these two together - they seem to have a love/hate relationship, and both are extremely opinionated. If anyone could exemplify the typical American negotiator that the book references, it would be these two.

The conflict started on Monday, in the heat of a battle, and I found myself intuitively settling in to the task of working transparently in an uncomfortable situation. I decided to treat this as a "global" negotiation, dealing with American negotiators, as outlined in the early pages of the book. I found myself mentally replaying some of the lines from the book to "keep myself in check" as I worked to set the stage and keep everyone's tempers at bay. One phrase that stayed with me was the one about negotiations not being about a win or a loss, but more about working together and that really helped me, and it has stuck with me.

The meeting was remarkably smooth, and in hindsight, I credit it with the reading I had done to date. Everything stayed on an even flow, no flare ups, no discord. I actually enjoyed the meeting.

Prior to these readings, I would have thought of myself as someone who was altruistic - a win-win person, not a win-lose person.
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By T-Bird 2012 on July 15, 2012
Format: Hardcover Verified Purchase
Global Negotiation: The New Rules is a guide for creating successful outcomes in business through cross-cultural negotiations. The authors believe the negotiation process should not be treated like a competition where there are winners and losers. They instead consider it to be an opportunity to solve problems, create mutual gain and build long-term relationships. Requejo and Graham lay out ten simple rules that focus on building cultural knowledge, communicating effectively and seeking creative outcomes.

The book covers a wide range of topics, such as communications styles in various cultures, the importance of hierarchy and non-verbal communication. It is an easy read, filled with insights, examples and anecdotes. Of course, with a subject as complicated as cross-cultural communication one cannot expect a great deal of depth out of a book like this, but it provides good comparative perspective on the differing negotiation styles from around the world. It is a good first step if you are new to the subject of global negotiations or cross-cultural communications. It highlights the issues which could become a jumping off point for deeper research.
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By CR on July 15, 2012
Format: Hardcover Verified Purchase
"Global Negotiations: The New Rules" is a comprehensive guide for professionals that want to improve their negotiation skills across the globe. Not only does the book provide insight on negotiating across cultures, it explains how understanding your own culture is a critical step in the negotiation process. The book largely speaks from an American point of view but can be useful for others audiences as well, especially for those that are studying American negotiating techniques. The book covers the many facets of negotiation, including language barriers, the benefits of using your own interpreter, how to use timing as a strategy, how company culture can impact results, political and environmental considerations, communication styles, business ethics, and many more issues that aren't always obvious or thought about.
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