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Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results (Que Biz-Tech) Paperback – March 12, 2012

4.9 out of 5 stars 7 customer reviews

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Editorial Reviews

About the Author

Anne F. Kennedy, founder and managing partner of Beyond Ink, provides search engine marketing to companies worldwide. After providing search engine consulting to hundreds of companies—including Hearst Newspapers, Philips Lifeline, and Dunkin Donuts—and launching dotcoms Zillow and Avvo online, she formed an international online marketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm, Rome and Beijing. Anne was a founding member of the board of directors for Helium.com, acquired by publishing giant R.R. Donnelly in 2011.

 

Kristján Már Hauksson has developed search marketing solutions since 1999. Hauksson’s company, Nordic eMarketing, specializes in multilingual online communications, organic SEO, and search marketing in verticals such as tourism, finance, government, and pharmaceuticals. Hauksson founded Iceland’s SEO/SEM forum and organizes the annual Reykjavik Internet Marketing Conference. He is also a SEMPO board member.

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Product Details

  • Series: Que Biz-Tech
  • Paperback: 312 pages
  • Publisher: Que Publishing; 1 edition (March 12, 2012)
  • Language: English
  • ISBN-10: 078974788X
  • ISBN-13: 978-0789747884
  • Product Dimensions: 6 x 0.7 x 9 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,747,726 in Books (See Top 100 in Books)

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By R. Garner on April 5, 2012
Format: Paperback Verified Purchase
This is an excellent book, and a must have for the search marketer or Internet marketer who deals in global search campaigns. It is somewhat surprising to me that something like this hasn't come along until now. Overall, it is a book you will want to keep handy, and in arm's reach for knowing and referring to the nuances of global search engine marketing.

I particularly like the way that each country has a synopsis and report of the details that are very important to your target audiences in these areas, and could make the difference between capturing a customer, or not.

Global search is a core competency of the search agency I work for (we have offices in 12 countries and 4 continents, and work on SEO and PPC with many international enterprises) and this book is helpful in filling in even the smallest details for increasing performance of international campaigns.

I ordered a stack of copies of this book for our teams.
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Format: Paperback
It is strange that it has taken such a long time for a book like this to be written and published; sometimes the most obvious things are overlooked. But nevermind, here it is finally and let me say, it has been worth the wait!

In my opinion though, I think that this book is incorrectly named as it covers a range of areas in addition to global search.

When it comes to judging the book, I have very little to add to what Rob Garner said; however, I would like to emphasise that this book is an excellent read and is a must have for any marketer working in today's environment. For my company and I, we have used the book to inform clients wanting to go global about the dilemmas that we face when marketing to territories outside of our own.

I highly recommend this book! Appreciate all the work and effort that went into it as I understand the complexity of these markets.
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Format: Paperback
The book teaches you the basics and warns you of the most common mistakes in international search engine optimizing and advertising. The most useful content is however the country specific synopsis, where each region is summarized with its local diversities. I picked up quite a few interesting tips in markets I thought I knew well. My only request is to publish a free online version of the book where the authors can update new insights and allow user interactions. The content deserves maintenance.
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Format: Paperback
This book is, by far, one of the most enriching, useful and practical books I have read on international/multilingual search marketing. It is a must read for all of us working in International Search and surely equally useful to all inhouse online marketers responsible for deploying a global search Marketing Strategy at the enterprise or for agencies that support clients penetrating in International markets.

I could go on for ever praising this book: only the practical market research tips and advice given out for each of the specific marketing it covers, makes this purchase worthwhile. Well done, Kristjan and Ann. If you are thinking of producing subsequent versions of the book in future years, you have a life-type loyal follower and buyer here.
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