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Global Strategies: Insights from the World's Leading Thinkers (The Harvard Business Review Book Series) Hardcover – September, 1994
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Strategic intent is more than ambition; it includes focusing on winning, motivating staff, encouraging individual and team contribution, sustaining enthusiasm and using intent to guide resource allocation. Strategic intent implies a sizable stretch for an organization. Current capabilities and resources will not suffice. This forces the organization to be more inventive and make the most of limited resources.Read more ›