Customer Reviews

Global Strategy and the Organization

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In today's world the competition is hard and global: the technology is changing fast, the competitors can be local or global, online or not. It has become obvious that managers must realize that they are dealing with a knowledge economy.
Anil K. Gupta and Vijay Govindarajan's Global Strategy and Organization is designed to help researchers, students and managers learn how to address the global competition and become a leader, and how to strategize in a global competitive environment.

The book discusses of following topics/questions:
* challenges
* Identifying and recognizing global market opportunities
* Convert global presence into global competitive advantage
* How to succeed in global competition

The book is divided to following chapters:
Chapter 1. The Challenge of Globalization
Chapter 2. Developing a Global Expansion Strategy
Chapter 3. Analysis of Wal-Mart's Global Expansion
Chapter 4. Building Global Competitive Advantage
Chapter 5. Cultivating a Global Mindset
Chapter 6. Leveraging Knowledge Across the Global Network
Chapter 7. Creating and Managing Global Business Teams
Chapter 8. Transforming the Global Game
Chapter 9. Globalization in the Digital Age



The book was easy to read and the topics follow the globalization theme througout the book starting with the challenges and following how to develop the strategy.

Good book that needs updating with current economic conditions, new government policies, and technology improvements. However, it has the necessary ingredients to foster a global mindset and strategy.