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Globality: Competing with Everyone from Everywhere for Everything Hardcover – June 11, 2008

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Editorial Reviews

From Publishers Weekly

In this bold, well-reasoned book, financial consultants Sirkin, Hemerling and Bhattacharya introduce their concept of globality, the next stage of globalization. Following the hundreds of emerging-market companies that have benefited from the migration of production to their lower-cost shores, the authors assert that the flow of opportunity is now changing; it is developing into the equivalent of a corporate tsunami that could threaten the existence of some of the most established companies in the developed world. The emerging companies in India, China and Mexico have absorbed and applied lessons from their outsourcing experiences and are in a position to challenge the very companies they first partnered with. The authors explore the strategic changes companies in developed nations must make to meet this new reality. Vibrant case studies enliven this book, which will appeal to businesspeople and those simply trying to understand why the world of business is suddenly so different. (June 11)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

'Globality carries an important message for any company that conducts, or wants to conduct, business in the worldwide market and succeed: you must face and overcome a series of challenges unlike any you have experienced before. Sirkin, Hemerling, and Bhattacharya tell us how it can be done.'Jeff Henley, Chairman of the Board, Oracle Corporation -- US edition endorsement 'Globality takes you inside the hearts, minds, and operations of the developing-country companies that you will soon be engaging with; as competitors, partners, or your new owners.'Indra K. Nooyi, Chairman of the Board and Chief Executive Officer, PepsiCo -- US edition endorsement --This text refers to the Paperback edition.

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Product Details

  • Hardcover: 292 pages
  • Publisher: Business Plus (June 11, 2008)
  • Language: English
  • ISBN-10: 0446178292
  • ISBN-13: 978-0446178297
  • Product Dimensions: 6.2 x 1.1 x 9.2 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #699,738 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

16 of 18 people found the following review helpful By Robert Morris HALL OF FAMETOP 100 REVIEWERVINE VOICE on June 19, 2008
Format: Hardcover
With regard to the title, Harold Sirkin, James Hemerling, and Arindam Bhattacharya explain that "globality [is] the name for a new and different reality in which we'll all be competing with everyone, from everywhere, for everything." In a global business environment that Thomas Friedman characterizes as having become "flat," it is also possible (albeit theoretically) for companies to forge a strategic alliance with anyone, anywhere. They go on to suggest that as a new era emerges, "we call it globality, a different kind of environment, in which business flows in every direction. Companies have no centers. The idea of foreignness is foreign. Commerce swirls and market dominance shifts. Western business orthodoxy entwines with eastern business philosophy and creates a whole new mind-set that embraces profit and competition as well as sustainability and collaboration. Globality is a blockbuster new script - action, drama, suspense, and road picture all packed into one - with a sprawling cast of characters and locations in every corner of the world."

Sirkin, Hemerling, and Bhattacharya explain why and how a "tsunami" wave of competition from global challengers (i.e. rapidly developing companies) has risen up and challenged established players, what they call "incumbents." In fact, developed companies now find themselves struggling to compete successfully in terms of cost differentials; "growing people" and then positioning them in proper alignment; market penetration; "pinpointing" (i.e. connecting with customers, distributing complexity, and reinventing the business model); rapid growth (by scaling up, building brands, filling capability gaps, and bartering); innovating with ingenuity; and embracing "manyness" (i.e.
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Format: Hardcover
Globality is an excellent book for corporate executives, business unit leaders, and entrepreneurs. If you are an investor or want to read about the culture of world business, this isn't going to be your cup of tea.

We are in the middle of the great business convergence, an event so epochal that it will be written about as one of the great turning points in world history over the next several hundred years. What's it all about? Simply, every organization will complete with virtually every other organization on the planet. In the process, the dominant companies of the 21st century will be built.

In Globality, Boston Consulting Group (BCG) partners Harold Sirkin, James Hemerling, and Arindam Bhattacharya take the view primarily from enterprises founded in China, India, Brazil, and Mexico to show how those with the fewest resources, least skills, but lowest costs, are building important global positions in major industries. I compared this writing to what BCG founder Bruce D. Henderson used to write in the 1960s about Japanese, Korean, and Taiwanese companies being poised to deflate profits for companies in the U.S. and Europe, and I was pleased to see that Globality is much more articulate, better defined, and easier to understand.

Although the book is very much about the evidence brought by the challengers, the information is presented neutrally in terms of describing opportunities available for anyone. In addition, there are specific suggestions for what well established companies in developed countries might do to best take advantage of these opportunities.

For me, the best parts were the case histories of companies in China and India that I don't know much about. You'll find many interesting stories.
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7 of 8 people found the following review helpful By railmeat on November 6, 2008
Format: Hardcover
Globality describes the next phase of globalization and gives advise for how businesses should deal with it. In the authors view the first phase of globalization was companies building factories overseas and outsourcing manufacturing and labor intensive work to low cost countries in the developing world. The "Globality" phase will see companies from both the developed countries and the developing countries competing as peers. There is no longer a lack of talent in the developing countries.

In this new global economy companies must deal with seven "struggles" according to the authors. They are: minding the cost gap; growing people; reaching deep into markets; pinpointing; thinking big, acting fast, going outside; innovating with ingenuity and embracing manyness. Each of these topics makes up a chapter and is elucidated with examples and anecdotes. While each struggle was explained by itself, they did not seem to hang together as a coherent whole.

The authors are consultants at the The Boston Consulting Group; they were clearly writing for clients or potential clients. The text offers several examples of companies which had embraced the particular idea under discussion and a description of how they had benefited from it.

Of course we don't see examples of companies which had tried these ideas and not had success from them. Nor do we see companies that were successful with different strategies. What else had the companies that they profile tried before they came to these ideas? We would have learned a lot more from seeing these different attempts and out comes. Structuring the book as a list of companies that had succeeded by using the authors ideas makes it seem like a long advertisement, not a book that was intended to study a topic, or report on a phenomena.

The advertising nature of the book aside, it was well written and offered and intelligent view of an important topic.
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