Go Global To Win [Mass Market Paperback]

Ayse Z. Oge (Author)

Editorial Reviews

Review

"Go Global To Win" contains a wealth of information and resources for any business in doing business worldwide..and more importantly, how to be prepared before entering the global market. -- Iris A. McCAmmon, President, EA International, Inc., National Association of Women Business Owners, Orange County Chapter, President

About the Author

Ayse Oge had worked eight years at CENTO (Central Treaty Organization) an economic and political international organization with member countries United States, United Kingdom and regional countries Pakistan, Turkey and Iran based at Ankara Turkey between 1971-1978. She has over 15 years of hands-on experience in small businesses as owner and working marketing professional at Brenner International, a Northridge, California confectionery company which did business with Austria, Scotland and Sweden. She had produced her TV show at Channel 27 on Global Small Business.

She is past president of Cosmopolitan Toastmasters, active member of Los Angeles World Affairs Council, associate member of Multicultural Institute of Leadership. Public speaker, she won the UNICEF's achievement award for her speech on World Children.

She has BA on International Relations and holds advanced certificate in French Language. She speaks Turkish and French fluently.

Product Details

• Mass Market Paperback: 164 pages
• Publisher: Ultimate Pub; 1 edition (September 1, 1999)
• Language: English
• ISBN-10: 0966985400
• ISBN-13: 978-0966985405
• Product Dimensions: 8.5 x 5.5 x 0.2 inches
• Shipping Weight: 8 ounces
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #8,845,700 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Go Global to Win by Ayshe Oge, December 27, 1999

By 

Daniel Rosenthal (Santa Monica, California) - See all my reviews

This review is from: Go Global To Win (Mass Market Paperback)

"Go Global to Win" by Ayse Oge contains many invaluable tips for any business owner planning to take his or her business into the global market, set in a logical and concise framework. Ideas are presented and expanded upon, and then summarized in one or two sentences. There are sections dealing with types of businesses; use of the Internet as a resource; and discussions of several agencies that aid businesses that are trying to go international, as well as some private institutions and international organizations that do the same. The author identifies six "ingredients" for a successful business: quality (necessary for any business); employee empowerment; teamwork; customer satisfaction (again necessary for any business); innovation; and leadership. The author's ideas on employee empowerment are interesting; many companies ignore ideas and suggetions from employees, regarding them at best as inexperienced--often to their own detriment. Regular "brainstorming" sessions with all members of the company are advised. Entrepeneurs who want to get into the global market are advised to be sensitive to cultural differences--e.g. selling beef burgers in India where cows are sacred, is a no-no. There are chapters devoted to the exact methods needed to get into the international market--and on how to collect the money due. The book ends with a questionnaire for business owners planning to go into global marketing that will set them up for international commerce.

1 of 1 people found the following review helpful:

4.0 out of 5 stars Well done ayse oge !, January 17, 2000

By 

Ed gunen (Ventura, California) - See all my reviews

This review is from: Go Global To Win (Mass Market Paperback)

Ayse Oge took a very complex subject feared by many of us, subdivided into smaller elements and prepared a handy guide. This guide is the product of her extensive experience in this field that she has acquired by working in different global organizations.She has also done long and tedious research and interviews on the subject. The guide also contains handy forms to evaluate your company's potential global success and a long list of usefull references. Congratulations for a very well done guide ,Ayse Oge !