Customer Reviews

Go Global To Win

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"Go Global to Win" by Ayse Oge contains many invaluable tips for any business owner planning to take his or her business into the global market, set in a logical and concise framework. Ideas are presented and expanded upon, and then summarized in one or two sentences. There are sections dealing with types of businesses; use of the Internet as a resource; and discussions of several agencies that aid businesses that are trying to go international, as well as some private institutions and international organizations that do the same. The author identifies six "ingredients" for a successful business: quality (necessary for any business); employee empowerment; teamwork; customer satisfaction (again necessary for any business); innovation; and leadership. The author's ideas on employee empowerment are interesting; many companies ignore ideas and suggetions from employees, regarding them at best as inexperienced--often to their own detriment. Regular "brainstorming" sessions with all members of the company are advised. Entrepeneurs who want to get into the global market are advised to be sensitive to cultural differences--e.g. selling beef burgers in India where cows are sacred, is a no-no. There are chapters devoted to the exact methods needed to get into the international market--and on how to collect the money due. The book ends with a questionnaire for business owners planning to go into global marketing that will set them up for international commerce.

Ayse Oge took a very complex subject feared by many of us, subdivided into smaller elements and prepared a handy guide. This guide is the product of her extensive experience in this field that she has acquired by working in different global organizations.She has also done long and tedious research and interviews on the subject. The guide also contains handy forms to evaluate your company's potential global success and a long list of usefull references. Congratulations for a very well done guide ,Ayse Oge !