Go Google: 20 Ways to Reach More Customers and Build Revenue with Google Business Tools [Paperback]

Greg Holden (Author)

Book Description

Publication Date: January 2, 2008

Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. "Go Google" is a comprehensive guide to everything readers need to know about Google's myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, Google Base, and other services that will help businesses get organized - and get noticed. Complete with information on research tools like Google Local, Google News, and Google Alerts, this is the ultimate guide for businesses of every size.

Editorial Reviews

Book Description

Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. Go Google is a comprehensive guide to everything readers need to know about Google’s myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, Google Base, and other services that will help businesses get organized—and get noticed. Companies will learn how to get their message heard and take their marketing to a new level by:

• Creating and strengthening their business websites with Google Page Creator, Google Analytics, and Google Checkout.

• Improving communication with clients and co-workers using Google Talk, Google SMS, and Google Groups.

• Marketing themselves to prospective customers using Google AdWords, AdSense, and Google directory placement.

• Improving their visibility by creating business blogs with Blogger.

Complete with information on research tools like Google Local, Google News, and Google Alerts, this is the ultimate guide for businesses of every size.

About the Author

Greg Holden (Chicago, IL) has written more than 30 books on computers and the Internet, including Starting an Online Business for Dummies , Selling Beyond eBay (978-0-8144-7349-8), and How to Do Everything with Your eBay Business. He is founder and owner of Stylus Media, his own small Internet-based business.

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Product Details

• Reading level: Ages 17 and up
  
• Paperback: 356 pages
• Publisher: AMACOM (January 2, 2008)
• Language: English
• ISBN-10: 0814480594
• ISBN-13: 978-0814480595
• Product Dimensions: 9.2 x 7.4 x 1 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #953,597 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 5 people found the following review helpful:

5.0 out of 5 stars Surprisingly informative, April 28, 2008

By 

Jerry Saperstein (Evanston, IL USA) - See all my reviews
(HALL OF FAME REVIEWER)    (TOP 500 REVIEWER)    (VINE VOICE)   

This review is from: Go Google: 20 Ways to Reach More Customers and Build Revenue with Google Business Tools (Paperback)

This is, in a way, an exploitation book. The tagline on the cover says "20 ways to Reach More Customers and Build Revenue with Google Business Tools". It's a little bit of a stretch to include Google Apps, a set of online business applications, in this rubric, but author Greg Holden pulls it off convincingly by comparing the utility and cost of Google Apps with its Microsoft counterparts.

Where you might expect simply a rehash of Google's own extensive help files, it is apparent that Holden has put considerable effort into actually learning the various tools that Google makes available.

For example, he adds insights that an unsophisticated user might not pick up on, such as adding Google Talk to your own website to allow direct live interaction with your own customers and prospects. This might be old hat to experienced web marketers, but not to neophytes.

Holden covers a remarkably broad range as do the Google tools he covers. For each of Google's services, Holden provides a detailed description and lots of hints and tips.

Overall, this is a surprisingly informative book. Those not familiar with Google will find it helpful as an introduction to all of Google's services.

Jerry

2 of 3 people found the following review helpful:

5.0 out of 5 stars From Google Spreadsheets and Page Creator to Google Talk and more, May 8, 2008

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Go Google: 20 Ways to Reach More Customers and Build Revenue with Google Business Tools (Paperback)

Thousands of people use Google to search for information, so it makes sense to think of it as a business tool - especially when Google has invested time and effort into concrete tools to further this end. GO GOOGLE offers a guide to its applications, from Google Spreadsheets and Page Creator to Google Talk and more. From advertising a small business to getting it organized and calculating its hits and worth, GO GOOGLE covers all the basics with a focus on tailoring business needs to Google's many business offerings. An invaluable pick any computer or business library needs.

Diane C. Donovan
California Bookwatch

5.0 out of 5 stars 20 Solid Techniques for Getting the Most Out of Google, December 22, 2008

By 

Jinger Jarrett "Internet Marketer and Writer" (Norcross, GA) - See all my reviews
(VINE VOICE)   

This review is from: Go Google: 20 Ways to Reach More Customers and Build Revenue with Google Business Tools (Paperback)

Google is far more than a search engine now. It's also a way to start, manage, and market your business. It costs far less than you think to do this.

Greg Holden outlines 20 different ways for you to use Google to help you make money in your business. This includes collaboration and communications tools like Google Docs, Gmail and Google Talk. It also includes tools to help you market, including Google Book Search, Google Base, Google Search, and Adwords.

What I liked about this book is that it takes each of these tools and explores each one of them individually, showing you how to use each one of them to make your business more effective. Holden shows you how to use these tools to collaborate with employees and business associates. This makes your business more cost effective because you can get things done faster.

Whether you are a one person business, or you have employees or contractors you work with, these applications will help you manage your workflow a lot better, and this book will show you everything you need to do to get started. A real time saver.

Jinger Jarrett, Author, Cashing in on Google: Internet Marketing to GO!