From School Library Journal
Gr 5 Up-In this general introduction, Kidd informs readers that virtually everything is a product of a designer's imagination, and that graphic design, or "visual communication," has been around for hundreds of years in one form or another. He includes some splendid historical examples as proof. Peppered throughout are numerous samples of the author's own and other talented artists' fascinating and quirky work. Kidd's folksy, conversational tone, in which he speaks directly to readers, is appealing. Readers will also appreciate the respect he shows for their individuality and inherent talent. Most welcome will be the 10 thought-provoking, fun projects that allow students the opportunity to use the lessons learned herein to communicate effectively through typography, color, visual imagery, and so on. This is a book not only for art classes, but also for courses in journalism, communications, media, and writing, for units on persuasive writing and advertising, and to demonstrate how strong visual images convey meaning and appeal.-Carol Goldman, Queens Library, NYα(c) Copyright 2013. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
*Starred Review* Graphic design is everywhere we look—from the colors on a box of cereal to advertisements plastering the walls of buildings to the shapes of labels on toothpaste tubes and shampoo bottles. Illustrious graphic designer Kidd, who, among other things, created the iconic cover of Michael Crichton’s Jurassic Park (1990), introduces kids to design elements they likely take for granted. But Kidd dispenses with the boring technical jargon and instead presents a rich, colorful, and captivating overview of the things designers consider every day. He clearly and engagingly explains concepts such as form, color, typography, and scale, but he relies far more on delicious full-page visuals of book covers, advertisements, vintage posters, and photographs to illustrate his points. The chapter on typography in particular makes excellent use of images to demonstrate concepts. Apart from geeking out about design elements, however, Kidd’s primary goal is to encourage aspiring designers to pay attention to graphics they see every day in their favorite book covers, ads, and posters and to use this newfound knowledge to create their own designs. Captivating, eye-opening, and just plain cool. Grades 8-12. --Sarah Hunter