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Go: A Kidd's Guide to Graphic Design Hardcover – October 8, 2013


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Product Details

  • Hardcover: 160 pages
  • Publisher: Workman Publishing Company; 10.2.2013 edition (October 8, 2013)
  • Language: English
  • ISBN-10: 076117219X
  • ISBN-13: 978-0761172192
  • Product Dimensions: 10.9 x 8.4 x 0.8 inches
  • Shipping Weight: 1.9 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Best Sellers Rank: #7,930 in Books (See Top 100 in Books)

Editorial Reviews

From School Library Journal

Gr 5 Up-In this general introduction, Kidd informs readers that virtually everything is a product of a designer's imagination, and that graphic design, or "visual communication," has been around for hundreds of years in one form or another. He includes some splendid historical examples as proof. Peppered throughout are numerous samples of the author's own and other talented artists' fascinating and quirky work. Kidd's folksy, conversational tone, in which he speaks directly to readers, is appealing. Readers will also appreciate the respect he shows for their individuality and inherent talent. Most welcome will be the 10 thought-provoking, fun projects that allow students the opportunity to use the lessons learned herein to communicate effectively through typography, color, visual imagery, and so on. This is a book not only for art classes, but also for courses in journalism, communications, media, and writing, for units on persuasive writing and advertising, and to demonstrate how strong visual images convey meaning and appeal.-Carol Goldman, Queens Library, NYα(c) Copyright 2013. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

From Booklist

*Starred Review* Graphic design is everywhere we look—from the colors on a box of cereal to advertisements plastering the walls of buildings to the shapes of labels on toothpaste tubes and shampoo bottles. Illustrious graphic designer Kidd, who, among other things, created the iconic cover of Michael Crichton’s Jurassic Park (1990), introduces kids to design elements they likely take for granted. But Kidd dispenses with the boring technical jargon and instead presents a rich, colorful, and captivating overview of the things designers consider every day. He clearly and engagingly explains concepts such as form, color, typography, and scale, but he relies far more on delicious full-page visuals of book covers, advertisements, vintage posters, and photographs to illustrate his points. The chapter on typography in particular makes excellent use of images to demonstrate concepts. Apart from geeking out about design elements, however, Kidd’s primary goal is to encourage aspiring designers to pay attention to graphics they see every day in their favorite book covers, ads, and posters and to use this newfound knowledge to create their own designs. Captivating, eye-opening, and just plain cool. Grades 8-12. --Sarah Hunter

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Customer Reviews

4.7 out of 5 stars
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See all 36 customer reviews
Great Book for Teachers and Artsy Students Who Want a Career in the Creative Field!
LisyV
It so beautifully explains graphic design by example (it is beautifully designed), visually (information is presented visually as well as written) and concisely.
MI Artist
If you are like me, know nothing about graphic design but would like to, this is a good book.
J. Stevens

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Vermont librarian on October 20, 2013
Format: Hardcover
This intriguing book will make you look at signs, logos, photos - anything around you that's ever been designed by anyone - in a new light. My eighth grade son and I both loved it and learned a lot. Of course the book itself is incredibly well-designed - a pleasure to read or thumb through, from the super-thick cover to the interesting projects at the end.
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3 of 3 people found the following review helpful By M. Knapp on May 8, 2014
Format: Hardcover
I know a bit about graphic design, from a couple of college courses, and I was pleased to see the guidelines still hold. Chip Kidd presents basic principles (big/small, horizontal versus vertical, effects of color and much more) with lots of big photos, illustrations and large, easy to read type. He also clues readers in to some subtle marketing tricks, explores how fonts affect the message and illustrates some vocabulary specific to graphic design and typesetting.

Overall the book delivers exactly as promised and would be good for young person (or novice-designer adult) with an interest in the subject. I found his numerous references to "when I designed this book cover" and "when I designed that book cover" a little patting-myself-on-the-backish, but that's a small nit to pick with an overall very well done book.

Though many depend on templates to set up their blogs and websites, it's nice to know a little about what makes good design tick.

About me: I'm a middle school/high school librarian
How I got this book: purchased for the library
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3 of 3 people found the following review helpful By S. Shoemaker on December 18, 2013
Format: Hardcover Verified Purchase
I think this is a perfect book, even for adults. Even in the corporate world, so much of what we do could be made better through more compelling graphic design. I plan to gift copies of this to my coworkers, as I think it could help everyone "tell our stories" more effectively.
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2 of 2 people found the following review helpful By Liz on May 15, 2014
Format: Hardcover
Written by someone who knows what they are talking about and has proven himself in the market place! Everything has a design. If you are in business, your graphics can make or break you. What do you need to know to catch people's eye? This book will give you LOTS of pointers from what fonts work and whether to use capitals, italics etc. What's best? Black and white or color images?

Image quality is SO important. If you are a sucker for dog faces, you'll love the chocolate lab puppy used to illustrate the difference in DPI from 300 to 2!

The author shares a lot of his work explaining why he created a piece the way he did.

Remember "all graphic design is illusion, because it's using ink on paper or pixels on a screen to make you think you're seeing something that's not really there."

At the end, the author assigns you, the reader, 10 Design Projects.

Great book - HIGHLY RECOMMENDED!
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2 of 2 people found the following review helpful By Lucullus on December 4, 2013
Format: Hardcover Verified Purchase
Clever, readable and instructive. I bought it for my 9 year old granddaughter, who shows talent and interest in graphic design. She likes it. Before I gave it to her, I read it, every page, and learned quite a bit myself. Kidd is not just for kids.
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2 of 2 people found the following review helpful By G. Termini on December 2, 2013
Format: Hardcover Verified Purchase
You cannot go wrong with this book, no matter what your goal is. I am a web developer, and I wanted to get my feet wet in the great world of graphic design. Mission accomplished. Now when I go to those meetings and talk to those fancy designers, at least I know what terminology to use!
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2 of 2 people found the following review helpful By June O. Goldberg on November 26, 2013
Format: Hardcover Verified Purchase
It was to be a birthday gift for an artistic 11-year-old. He loves it. I think his older sister does, too.
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By Alysa on June 13, 2014
Format: Hardcover Verified Purchase
I'm new to design in general and this book has been a great tool for me. The pictures are phenomenal and examples are great visuals to use as inspiration.

I'd suggest this to beginners.
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