By the early 1960s, the Ford Motor Company, built to bring automobile transportation to the masses, was falling behind. Young Henry Ford II, who had taken the reins of his grandfather’s company with little business experience to speak of, knew he had to do something to shake things up. Baby boomers were taking to the road in droves, looking for speed not safety, style not comfort. Meanwhile, Enzo Ferrari, whose cars epitomized style, lorded it over the European racing scene. He crafted beautiful sports cars, "science fiction on wheels," but was also called "the Assassin" because so many drivers perished while racing them.
Go Like Hell tells the remarkable story of how Henry Ford II, with the help of a young visionary named Lee Iacocca and a former racing champion turned engineer, Carroll Shelby, concocted a scheme to reinvent the Ford company. They would enter the high-stakes world of European car racing, where an adventurous few threw safety and sanity to the wind. They would design, build, and race a car that could beat Ferrari at his own game at the most prestigious and brutal race in the world, something no American car had ever done.
Go Like Hell transports readers to a risk-filled, glorious time in this brilliant portrait of a rivalry between two industrialists, the cars they built, and the "pilots" who would drive them to victory, or doom.
A Q&A with Go Like Hell author A.J. Baime 
Question: What are you saying in your book that hasn't been said before?
Answer: No one has ever successfully written a book about cars and racing that can be easily enjoyed by someone who doesn't know a thing about cars and racing. My book accomplishes this. At the same time, reviewers who have studied this automotive era for decades have read the book and told me they were shocked to learn many things they didn't know. Specifically, no one has ever written about this story with such a focus on the business side: why it happened in the first place, how Henry Ford II had a vision to create the first pan-European auto company in the 1960s, selling Ford cars from London to the border of Russia. How could he prove that his American cars were the best in the world and that Europeans should buy them? By winning Le Mans. There's a whole foundation to this story that I've never seen fully explored elsewhere.
Q: How did you do your research?
A: For starters, I did dozens of interviews: Carroll Shelby, Lee Iacocca, Phil Hill, Mario Andretti, A. J. Foyt, Dan Gurney, John Surtees, Edsel Ford II (son of Henry Ford II), Piero Ferrari (son of Enzo Ferrari), Lloyd Ruby, plus engineers, mechanics, PR men, executives, and on and on. I conducted interviews in Italy, France, England, Los Angeles, and Florida, plus countless others over the phone from my office in New York. On top of the interviews, I read everything ever written on the subject, and I saw every bit of footage, which was a particularly good source for dialogue. In some cases, I took fast cars onto racetracks, such as Daytona and Ford's Romeo test facility north of Detroit, to try to get further into the heads of the drivers during scenes that take place at these locales.
Q: Any highlights during your research?
A: My interview with Carroll Shelby. Afterward, he drove me from his office in Gardena, California, to the Long Beach airport. The guy was getting on in years, and his vision was fading. But we were passing car after car on I-405 in a Mustang GT-H, which has ridiculous amounts of horsepower. We're talking about a guy who won the 24 Hours of Le Mans wearing chicken farmer overalls in 1959. Nearly fifty years later, he can't see much, but he can still drive.
Q: Why is this topical now?
A: What's happening in the American auto industry today is just stunning. My book is in large part about Detroit at the dawn of globalism. It's kind of like the first chapter in a long narrative that is now reaching its climax. In the 1960s, when the global car sales race began, Detroit was battling against German, British, and Japanese companies for the first time. Ford sold cars by proving on the racetrack they were better than anyone else's. We won in heroic fashion in the 1960s. We’re not winning anymore
(Photo © Timpthy White)
