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In this book youll find all of the techniques and tools you need to answer todays crucial go-to-market questions:
· Which markets offer the best opportunities for profitable growth?
· What do my target customers need? How can I do a lot more business with them?
· What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost?
· Do I have the right product or solution? How can I create broader customer interest in my offerings?
· Do I have a winning value proposition? What would make the message more compelling and drive more purchasing activity?
'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the worlds top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.
Well structured, guide like book. No real eye openers but a lot of often forgotten common sense (but apparently not so obvious anyway as many have failed following it) - that added... Read morePublished 27 days ago by Thomas Husfeldt
"Go To Market Strategy" is a great read. The book is full of valuable information and the progression through the chapters is very logical.Published 23 months ago by NeilB
The author has a clear approach on some key areas of marketing and sales processes. Very pragmatic questions and key points that certainly provide some meaningful insights for... Read morePublished on June 22, 2010 by Eduardo V. Goncalves
Good book on marketing strategy, focused on channel definition and planning.
- If you are an incumbent in Marketing businesses, no matter whether you are... Read more
I strenuously disagree with the reviewer below who said this book is for big businesses rather than entrepreneurs. Read morePublished on August 9, 2006 by Suzanne Mori
Excellent marketing book by L. Freidman, who has written a few other good ones, too. Extremely interesting & helpful ideas, examples and tools for aligning your marketing... Read morePublished on May 7, 2006 by Tomas Calieto
Friedman gives the whole go-to-market strategy picture, explains the key points and relationships between different aspects of customer and market analysis, channel model... Read morePublished on September 8, 2005 by Hans Ahlstrom
Friedman certainly seems to know what he's talking about. I wouldn't know since I ordered the book to learn about how to enter the market with a new product as a small... Read morePublished on September 3, 2005 by Peter Botros
Very well written guide to the ups and downs of bringing new (or old) products to the marketplace. This book will help your sales team get focused to take their performance to the... Read morePublished on August 31, 2004 by Kenneth Paul