Customer Reviews

For God, Country and Coca-Cola: The Unauthorized History of the Great American Soft Drink and the Company That Makes It

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I have long been fascinated by Coca Cola as a product - its world wide marketing and dominance is just mesmerising. This book takes a good look at this phenomenon and is marvellously entertaining to boot. The stories of Coke's determination to get their product to the boys at the front during the war are brilliant, and others of the war with Pepsi are highly entertaining. This is well worth your time. My husband was most sceptical, saying that it is just a giant advertisement for a soft drink. I told him not to be so difficult, and to get me a Coke.

The real story behind the most famous brand in the world is an amazing trek through one of the most interesting centuries of world history. It is superbly written by a man of uncontestable credentials: Harvard B-school graduate and professional journalist who was born and raised in Atlanta. His style is both witty and informative, and while he shows his affection for everthing that the company means to the American way of life, Pendergrast never loses his keen sense of objectivity. This book should definitely be required reading for anyone interested in Pop Culture, U.S. History, Marketing, or just a great tale well told. This is by far one of the best books I have ever read.

Benjamin Zuckerman - Buenos Aires, Argentina

Explore the personalities, events, deals, and ordeals, that Coke has endured over the years. From the morphene adicted doctor who created the tonic to the modern day financial and brand building wizards, this book covers Coke in a way no other book does. The author, Mark Pendergrast, has many ties to Atlanta, and some of the historic figures in the book. This history combined with his research in to the company provies for a fantastic, presumably 100% factual doccumentary, chronicaling the history of one of the worlds most well nown companies.

The highly acclaimed Soda Fountain website relied heavily on this book to put together their history of Coca-Cola pages. This is by far the BEST book ever written on the history of Coca-Cola. It debunks a lot of folklore put out by the company and even gives away the original formula.

Pendergrast really brings the Coca-Cola story alive in his book. He tells the story of this amazing company in candid fashion. Highly recommended for Coca-Cola fans around the world!!

Since I was little boy, I have been drinking coke. I always curious about the coca-cola; who invented this mysterious drink, what kind of stuff in it, how the coca-cola company people promote it to the world. This book gives you answer everything which you ever wonder. Drink coke and read this book! Both refresh your brain.

As a Coke fan I enjoyed this book. It gave details of the history I loved it. Adam Cohoon

I read this book and simply couldn't put it down! I bought 8 copies of it to give to family and friends as gifts. I'll never look at a Coca-Cola product the same way again. From a business or historical perspective, this is a great read!

This book include many information to understand the history and business operation of The Coca-Cola Company.Especially, an infomation of secret formula of Coca-Cola, so called 7X, was very interesting. Through the book, we can learn when and where Coca-Cola was invented,why Coca-Cola went to foreign markets, how New Coke was introduced, why Classic Coke was came back and so on.The detail footnote and bibliograhy of Mark Pendergrast also support us to study the business history of The Company.I look forward to reading the revised version of the book.