Going for Gold! A Complete Marketing Strategy for Speakers [Paperback]

Cathleen Fillmore (Author), Susan Sweeney (Author)

Book Description

Publication Date: July 2000

Going for Gold! Covers the spectrum from A to Z – from getting started to putting a customized Web marketing strategy in place. Any speaker, whether advanced or beginning, will find this cutting edge information invaluable to building and increasing momentum in their business.

Kick-start your career as a professional speaker by following these 10 essential steps. Continue your path to the pinnacle and develop multiple sources of income. Leave your competition in the dust with this state-of-the-art advice on marketing via your Web site.

- Develop a dynamic promo kit
- Warm up your cold calls
- Maximize bookings by working with bureaus
- Implement your own PR campaign
- Determine what to charge and when to raise your fees
- Multiply yourself with products
- Form strategic alliances
- Develop multiple sources of income
- Increase traffic to your Web site
- Find lists that target your prospects
- Advertise online
- Implement an online PR campaign
- Stay on top of the search engines

Editorial Reviews

Review

“...A “must read” for anyone looking to learn more about the industry and how to best focus their marketing energy.” -- Christine Moss - Idea Connection Speakers Bureau

“Content-rich and full of practical strategies for success as a professional speaker, this book is essential reading” -- Robin Sharma - Author of the #1 Bestseller “The Monk Who Sold the Ferrari”

“Wish this book had been available when I started this business years ago. It’s a treasure house of goodies!” -- Tom Stoyan – Canada’s Sales Coach

About the Author

Susan is the founder and President of Connex Network Inc., a thriving Internet marketing and E-Business consulting firm. Susan holds both her Chartered Accountant and Certified General Accountant designations. She is an experienced Internet marketing professional with a background in computers, marketing, and the Internet.

Susan Sweeney is the author of the highly regarded and successful Internet marketing book '101 Ways to Promote Your Web Site' (second edition released May 2000). Her latest release, 'Internet Marketing for Your Tourism Business', has received rave reviews from many tourism industry professionals and is positioned to repeat the success of her previous endeavor, '101 Ways to Promote Your Web Site', which has sold well over 13,000 copies. Susan is also the author of numerous articles concerning Marketing on the Internet, Export Marketing, as well as the Internet and Business. She is an established member of the Canadian Association of Professional Speakers, the National Speakers Association, and the International Federation for Professional Speakers. Susan is a former Treasurer and executive on the Board of Directors for the Information Technology Industry Association of Nova Scotia. Susan is a current member of the Board of Directors for the Canadian Association of Profession! al Speakers.

Co-author Cathleen Fillmore is an award-winning writer and professional speaker. She is the president of Speakers Gold, a coaching agency for speakers and writers assisting them to position themselves in the marketplace. She publishes a marketing newsletter called Speakers Gold. Cathleen is also the founder and past-president of the Halifax chapter of the Canadian Association of Professional Speakers.

Product Details

• Paperback: 221 pages
• Publisher: Elias Pr (July 2000)
• Language: English
• ISBN-10: 0968426107
• ISBN-13: 978-0968426104
• Product Dimensions: 8.5 x 6 x 0.6 inches
• Shipping Weight: 13.1 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #3,653,030 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars A much needed book for speakers, October 27, 2000

By 

Carmen Leal "Author of the Psalm 23 series ht... (Naples, FL) - See all my reviews

This review is from: Going for Gold! A Complete Marketing Strategy for Speakers (Paperback)

If I could choose one book to recommend for those pursuing a speaking career it would be Going for Gold! A Complete Marketing Strategy for Speakers by Susan Sweeney, Cathleen Fillmore. This book is filled with practical suggestions whether you are just starting out or already an established speaker.

Fillmore and Sweeney outline 10 key steps needed to turn your speaking into gold. Developing a promotional kit, working with bureaus, forming strategic alliances, and determining your fee structure are just a few of the topics covered. The second part of Going for Gold! A Complete Marketing Strategy for Speakers focuses on speakers using the Internet to meet their goals.

The auuthors are Canadian and there are many Canadian resources normally lacking in most books on this topic. The strategies and many of the resources presented are viable for all speakers, but for those pursuing the Canadian market this book is a must buy.

Carmen Leal, author of WriterSpeaker.com

1 of 1 people found the following review helpful:

5.0 out of 5 stars Great resource for speakers and non speakers!, September 12, 2000

By A Customer

This review is from: Going for Gold! A Complete Marketing Strategy for Speakers (Paperback)

This is the perfect book for those just beginning or already into their business as a speaker. Even those not in the speaking business can benefit from this book. This book gets into what companies look for in a speakers, what you should charge and how to be a great speaker. The second half is an excellent source for marketing online. Shows you what to do and what not do. A must have for speakers and non speakers alike!