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Going Digital: The Practice and Vision of Digital Artists (Digital Process and Print) Paperback – July 25, 2005

5 out of 5 stars 13 customer reviews

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Editorial Reviews

About the Author

Joseph Nalven moved from a quarter century of cut-and-paste collage into the new media world of digital art in the late 1990s. He is one of the leaders of the Digital Art Guild and is the editor for the Guild's webzine. He is on the executive coordinating committee for the Sony Premier International Digital Fine Art Show at the Museum of the Living Artist of SDAI, May 2006.

JD Jarvis received an MFA in Video and Mixed Media in 1975. He and his artist wife began creating work utilizing a computer around 1994 and soon after that founded their own company, Dunking Bird Productions, in order to offer design and printing services to digital art and commercial clients. He is a contributing editor and critic of digital art for EFX, Art and Design, Digital Output and Great Output magazines, as well as, several digital art related websites. In 2000, JD won the grand prize of the annual Tokyo based Toray Industries Digital Creative Award and has shown his work regularly in national and international exhibits.
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Product Details

  • Series: Digital Process and Print
  • Paperback: 411 pages
  • Publisher: Cengage Learning PTR; 1 edition (July 25, 2005)
  • Language: English
  • ISBN-10: 1592009182
  • ISBN-13: 978-1592009183
  • Product Dimensions: 9.2 x 7.4 x 1 inches
  • Shipping Weight: 2.5 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #3,911,332 in Books (See Top 100 in Books)

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Top Customer Reviews

This book is a treasure trove of ideas for aspiring digital artists. Digital art has come of age, and Nalvin and Jarvis offer a comprehensive overview of the revolution that is transpiring before our very eyes. The book features an international group of digital artists working their magic on three simple images, while explaining their techniques and exposing their creative thought process at every step along the way. For the reader, each chapter provides a compelling intimate journey through the creative mind of a digital artist. My favorite was Greg Klamt, whose creativity is boundless. For me, this is digital art its at its very best. As Jarvis has stated in his digital manifesto, in the digital art world ".high cost will no longer signify superior work. Galleries and critics alike will soon have to realize that creativity, vision, diversity and craftsmanship have returned as the benchmarks of "value". Bravo!
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Anything written about the practice of digital art today is doomed to be obsolete shortly. Very little is likely to survive even as being "quaint" in the way of Bill Gates's famous comment that 640 bytes were enough for anyone.

Since we have digital artists in the thousands, however, all eager to learn more technique, to make the most of all that's available, to see what each other is doing, we need resource material to serve them. "Going Digital" does this admirably in an original way. Seventeen artists each take the same three given photographic images and use up-to-the-minute tools to mold their own creations. The results are startlingly different. Most important, each artist has recorded his or her creative process in a sort of running diary, illustrated with dozens of images used or discarded en route to the final one.

The technology will more than likely change drastically as artists and computer scientists continue to interact. What will remain exciting and inspiring in Joe Nalven and JD Jarvis's book is the implicit discussions among editors and contributors about the meaning of art, the value of art, the place of artists, what changes and what abides. Both the many fine prints and the thoughtful questions raised fit into the history and practice of art, as always fascinating every one of us. Every question has more than one answer; rarely are these answers just yes and no. Although the discussion is implicit, the reader knows that he is in the hands of experienced teachers. The authors leave no doubt that their book goes past "now".

You'll want this book on your shelf or in your hand always. I wish that Amazon would let me give it a sixth star.
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Review of Going Digital by JD Jarvis and Joe Nalven

Just as Susan Sontag's book On Photography helped to propel traditional photography into being seen as Fine Art, this book goes a long way to provide insights into the medium we call Digital Art. The lines separating traditional artistic mediums are increasingly becoming blurred by the introduction of digital tools. Photographers now have the choice between "wet" film processes and "dry" digital ones. Painters can elect to work in "wet" traditional artistic mediums or "dry" digital ones. Both produce very similar looking pieces that make it hard to distinguish what "medium" it was created with and which should be considered "Fine Art". The book addresses this controversy in an intelligent and insightful manner. Rather than simply being a recipe book for "how to", it goes into great depth to show the thought process of a number of digital artists and how they utilize their digital tools when faced with creating an artwork based on three "seed" photographic images. Far from showing digital art as a push button process, it lets the readers appreciate how complex and varied the processes can be, and how even the same tools can produce completely different results when used by different people.

I would highly recommend this book to any serious digital artist as well as traditional artists to enable them to gain insight into what this digital medium is all about, and how it can be used as a tool to create artwork that is in every way worthy of being considered Fine Art.

Steven Friedman

Digital Art Masterworks
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Joseph Nalven and JD Jarvis' Going Digital: The Practice And Vision Of Digital Artists is written by a cultural anthropologist who developed photography as a tool for working on ethnographic research, and an author who has long worked in TV production and graphic design: the two together offer a survey of the digital process as it applies to creating the art, from photos to finished products. 17 artists were asked to take three seed photos and use the images creatively in their own works of digital art: Going Digital takes these 17 efforts and blends them with discussions and examples of digital art from around the world, considering common challenges, presenting step-by-step processes from digital pioneer efforts, and creating a solid set of practical examples. A must for any aspiring digital artist.
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This new book by Nalven and jarvis presents the field of digital fine art (and the making thereof) from a new angle, one that has great import not only for students in this area, but also for anyone with interest, from curators to collectors. With some general information materiqal on the field, the authors present the images created by several leading artists in the field, all done from a given set of images, with descriptions of each artist's thinking and process. It includes an exceptionally well written description of the place of digital art in the fine art pantheon, and the importance it has. A 'must read' volume for all those with interest in digital art. It will certainly become the standard text for college-level education course and programs involving digital fine art and digital printmaking.
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