Whirlwind technology, instant communications, borderless corporations, fluid captal all are forces turning conventional business on its head. Four entrepreneurs from different backgrounds, industries, and nations explain how they are profiting from these changes in business practice. Their vision of the future global marketplace is must reading for aspiring business leaders.
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Book Description
Editorial Reviews
From Publishers Weekly
Not since the 15th century, when discoverers plied the oceans, has there been change to compare with the expanding global economy. The prize this time is not land but market share, and the corporations staking claims advance not in ships but via information-age technology. Continuing the discoverer metaphor, Taylor and Webber, former editors of the Harvard Business Review and co-founders of Fast Company magazine, chart the voyage into the future through interviews with four trailblazers who have tested the currents and learned to navigate them?officers from Whirlpool, McKinsey & Co.'s Tokyo office, Nestle and Kleiner Perkins. Their stories abound with adventure and conquest, from launching a political movement in Japan to helping a consultant escape from wartorn Croatia. We're told that national boundaries are less important now than market regions and that, increasingly, companies are rating governments, rewarding with their investments those most favorable to business. Business leaders interested in the changing world economy will find plenty of useful tips here.
Copyright 1996 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Copyright 1996 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
From Booklist
Taylor and Webber compare the opening up of the "new economy" (which they identify as our current global economy, marked by speed, innovation, and knowledge) with the discovery of the New World in the fifteenth century. They merge the languages of business and exploration to identify four distinct roles: captain (leader and visionary), mapmaker (historian and planner), first mate (hands-on manager), and financier (adviser with access to capital). The authors select four executives who live these roles in the current business environment and together present a vision of business in the future, which will be characterized by endless change. How these change agents function as business innovators while serving in their distinct roles is the core of this book. The captain is a global player and innovator who drives change and forces competitors to keep up; the mapmaker, with an open mind and questioning spirit, draws from the past and devises alternative ways of arranging things; the first mate designs practical approaches to creating change across national borders; and the financier creates wealth and develops a global web of relationships as contacts for business leaders. Mary Whaley
--This text refers to an out of print or unavailable edition of this title.
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
4.0 out of 5 stars
A fun-to-read book with a serious and valuable purpose.,
By A Customer
This review is from: Going Global: Four Entrepreneurs Map the New World Marketplace (Paperback)
This book can easily be read in one sitting. It flows as a story comparible with the discovery of the "New World". There are four main characters in this fictional business competing in the 21st century. They are the Captain (strong leader and visionary), Mapmaker (budgeter and planner), Financier (procuror of capital), and First Mate (front-line manager). It is easy to tranpose the situations in the book to your own business world. You may even recognize a few of your co-workers. I recommend this book to anyone interested in having their mind stimulated with original thoughts and new ideas. John R. Jagoe, Director, Export Institute.
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