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4 of 4 people found the following review helpful:
4.0 out of 5 stars
A fun-to-read book with a serious and valuable purpose.,
By A Customer
This review is from: Going Global: Four Entrepreneurs Map the New World Marketplace (Paperback)
This book can easily be read in one sitting. It flows as a story comparible with the discovery of the "New World". There are four main characters in this fictional business competing in the 21st century. They are the Captain (strong leader and visionary), Mapmaker (budgeter and planner), Financier (procuror of capital), and First Mate (front-line manager). It is easy to tranpose the situations in the book to your own business world. You may even recognize a few of your co-workers. I recommend this book to anyone interested in having their mind stimulated with original thoughts and new ideas. John R. Jagoe, Director, Export Institute.
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Going Global: Four Entrepreneurs Map the New World Marketplace by William Taylor (Paperback - July 1, 1997)
Used & New from: $0.01
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