From Library Journal
Kiam is most noted for his purchase and revitalization of Remington Consumer Products. For those aspiring to buy a company like Remington or wishing to start a small business, Kiam has written an informative study of entrepreneurship. He defines entrepreneurs as "those who understand that there is little difference between obstacle and opportunity, and are able to turn both to their advantage." He provides practical guidelines for entrepreneurs in a variety of situations and draws upon his own experiences in establishing a business and being an entrepreneur in a large corporation. Topics covered include marketing and advertising, sales campaigns, recognizing new opportunities, and innovation. A good complement to James Cook's The Start-Up Entrepreneur ( LJ 1/86), recommended for all business collections. Lucy Heckman, St. John's Univ. Lib., Jamaica, N.Y.
Copyright 1986 Reed Business Information, Inc.
Copyright 1986 Reed Business Information, Inc.
