Going International: How to Make Friends and Deal Effectively in the Global Marketplace (Plume) [Mass Market Paperback]

Lennie Copeland (Author), Lewis Griggs (Author)

Book Description

Publication Date: January 1, 1995 | Series: Plume

A practical guide to developing the strategy, style, and important sensitivity needed to succeed in international business.

Editorial Reviews

From Library Journal

The purpose of this book is to instruct American businesspeople in the niceties of dealing with their counterparts in foreign lands. The authors present a manual of tactics that will enhance the possibility of successful dealings and negotiations. In addition to discussing marketing, negotiating, communicating, and the like, they offer helpful advice on business and social etiquette, managing personal and family life, and returning to the States. The kind of person who works best among people of other cultures is the person who is earnest and willing to learn, and who does not try to impose the American way of doing things. Some partisanship is occasionally discernible, but on the whole the authors achieve their purpose. Recommended. A.J. Anderson, Graduate School of Library & Information Science, Simmons College, Boston
Copyright 1985 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Mass Market Paperback: 304 pages
• Publisher: Plume (January 1, 1995)
• Language: English
• ISBN-10: 0452258642
• ISBN-13: 978-0452258648
• Product Dimensions: 9 x 6 x 0.7 inches
• Shipping Weight: 12.8 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,169,882 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful:

5.0 out of 5 stars Covers all the bases, May 12, 2000

By 

Mark Kettlewell "IWishUWell" (California) - See all my reviews
(REAL NAME)   

This review is from: Going International: How to Make Friends and Deal Effectively in the Global Marketplace (Plume) (Mass Market Paperback)

Even though this book is some 15 years old at this point, the points it makes are timeless. It goes beyond describing international protocol. It tells all the steps to negotiating business deals, setting up contracts, marketing, etc. It is a first rate book.