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6 of 7 people found the following review helpful:
5.0 out of 5 stars Covers all the bases, May 12, 2000
This review is from: Going International: How to Make Friends and Deal Effectively in the Global Marketplace (Plume) (Paperback)
Even though this book is some 15 years old at this point, the points it makes are timeless. It goes beyond describing international protocol. It tells all the steps to negotiating business deals, setting up contracts, marketing, etc. It is a first rate book.
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