Going to Japan on Business: Protocol, Strategies, and Language for the Corporate Traveler [Paperback]

Christalyn Brannen (Author)

Book Description

Publication Date: September 1, 2002

Thousands of Americans travel to Japan every month for face-to-face meetings and negotiations. Here are tips for first-time and seasoned business travelers, in a handy form for on-the-spot use. Includes information on trip preparation, getting around, making introductions, conducting meetings, socializing, sounding good in Japanese, and more. 3rd updated edition.

Christalyn Brannen is president of The Brannen Group, Berkeley, California and coauthor of Doing Business with Japanese Men.

Editorial Reviews

Review

"An easy-to-read and logically presented capsule full of vital information." - Craig Saphin, Senior Director, Asia Pacific -- - Craig Saphin, Senior Director, Asia Pacific

"The most concise and appropriate level of detail for the business traveler I have ever seen in my 25 years of doing business in Japan." -John D'Errico, LSI Logic Japan Semiconductor Inc. -- Review

About the Author

Christalyn Brannen is president of The Brannen Group, Berkeley, California, and coauthor of Doing Business with Japanese Men.

Product Details

• Paperback: 176 pages
• Publisher: Stone Bridge Press; 3 Updated edition (September 1, 2002)
• Language: English
• ISBN-10: 1880656736
• ISBN-13: 978-1880656730
• Product Dimensions: 6.6 x 5.7 x 0.5 inches
• Shipping Weight: 6.7 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,143,835 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars Perhaps a little over the top, but very very useful., February 23, 2009

By 

M. J. Miller (San Jose, CA) - See all my reviews
(REAL NAME)   

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This review is from: Going to Japan on Business: Protocol, Strategies, and Language for the Corporate Traveler (Paperback)

Most people who go to Japan do not research the culture before they go. That means most business associates who often work with foreigners are not expecting you to honor the Japanese customs.

What this book does help you do is stand out from the rest. My Japanese colleagues were surprised and pleased that I bothered to research the customs before visiting, and I found it extremely helpful to know what kind of behavior and response to expect from them.

So in short, you can go to Japan without reading this book, but I don't recommend it. :)