Customer Reviews

Going Public: Everything You Need to Know to Take Your Company Public, Including Internet Direct Public Offerings

5 star:		(4)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

I first decided to check out this book after having read Kiyosaki's Rich Dad's Guide to Investing. In his book, Kiyosaki touched on being the Ultimate Investor i.e. the selling investor, the kind of investor who puts together businesses that the public crave for and would pay a premium for. The IPO is the Holy Grail for those want to make it big. In the words of a venture capitalist, the IPO vehicle is "The Greatest Legal Creation of Wealth in the History of the Planet".

Arkebauer's "Going Public" is an excellent primer for those just starting out in understanding IPOs. Using plain language and cutting out the gobbledygook, Arkebauer takes the reader through the different stages of an IPO - from assessing if an IPO is the way to go, to assembling the IPO team, the pre-IPO steps, the IPO process itself, and the post-IPO steps. In this edition, Arkebauer also introduces the latest method of raising capital via Internet Direct Public Offerings.

I found this book to be thorough and detailed enough to satisfy even those who are CEOs and who may need a quick crash course in IPOs. One very important lesson I learnt from this book is the need for any entrepreneur aspiring for IPO, to get prepared and started from day one. Going public is an extremely complicated and tedious process. The IPO process can be made easier if the aspiring entrepreneur plans early.

For those interested in reading further on IPOs, I recommend 2 other books - "The Complete Going Public Handbook: Everything You Need to Know to Turn a Private Enterprise into a Publicly Traded Company" by Frederick Lipman, and "The Ernst & Young Guide to the IPO Value Journey" by Stephen Blowers et al.

This is the perfect starting book for young men and women thinking about getting involved with startups, even if as employees. An ideal book for use in the classroom. Going Public is not superficial; it probes deeply into SEC rules and regulations and explains in considerable detail the financial quagmire of the first few years. Probably the best text on the subject.

I had the privilege of reviewing this book in manuscript stage for the publisher, and was extremely impressed. This comprehensive guide to public offerings in the electronic era delivers on the promise of its title--and in clear, engaging style. It takes a practical, step-by-step approach to an extremely complex area. It's a must for any firm considering an IPO!

I give this book a 5:5 because it concisely explains the process of funding a new company. It gives a nice overview of the IPO process and it also provides ideas for other avenues of funding; and hybrid-funding which the author seems to prefer.

However, it is neither a substitute for a finance course in IPO not for hiring law firm that specializes in IPO's.

Mr.Arkebauer's book explains the IPO process in a thorough and detailed manner and in plain language. I found the step-by-step approach practical and objective. I highly recommend this book.