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Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media Paperback – November 1, 2012
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"With humor and a friendly tone, Goldman walks his audience through getting buy-in for a program, the proper care and feeding of customers, balancing 'likes' vs. engagement and quantity vs. quality, avoiding common missteps, customer retention, building strong relationships with bloggers, working with online personalities, and bringing your efforts into the physical world....This funny, friendly book is an excellent primer for the social media-averse." – Publishers Weekly
“With Going Social any business leader or marketer can get an edge on choosing the right social channels, perfecting the right social strategy, and forging genuine, meaningful, and rewarding connections with customers.” - Retail Observer
"Going Social is a book that any social media marketing practitioner worth their salt should take a look at." --Young Upstarts
"Going Social is a book you have to own if social media marketing is part of your strategy." --Small Business Trends
"Get this book if you have anything to do with social media in your professional or personal life." --OfficePro
If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock?
For more than a decade, author Jeremy Goldman has helped companies inject “social” into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others—and shows readers how to:
• Formulate a social strategy
• Pinpoint their audience and where they “live” online
• Give their brand a unique voice and personality
• Get good at listening
• Create relevant, engaging content
• Identify and reward influencers
• Build strong bonds with bloggers
• Become truly customer-centric
• Avoid pitfalls when possible—and respond to negative feedback when a misstep is made
• Cultivate brand spokespeople
• Use targeting to engage more effectively
• Turn employees into social marketers
• Engage with ROI in mind
The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.
Top Customer Reviews
That said, I think I would really like hanging around Jeremy Goldberg. Going Social is written in a very friendly tone, and I believe Mr. Goldberg knows his stuff. However, information is not presented in a way that makes for easy implementation. If you are new to social media marketing and want to jump in quickly and effectively, I wouldn't recommend this book. There is PLENTY of helpful tidbits, but there is also a lot of fluff. I found the most useful information hidden away in obscure paragraphs within very broad subheadings like "Be Inviting."
If Mr. Goldberg writes another book, makes it half as long, and focuses especially on the "how," I would definitely get it. For instance, instead of chapters speaking broadly about "Becoming Truly Customer Centric" (which is a given) he could have a chapter on Pinterest. In this chapter, he could talk about the demographics behind Pinterest, Pinterest's future growth, the companies that benefit from being on Pinterest, what they post to their board, how they generate followers, how they interact with their followers, and so on. Working for a small business, I did not read "Going Social" for pleasure, I read it to find a way to grow the business using social media. Can this book help do that?Read more ›
Most Recent Customer Reviews
It was a good read. Looking forward to a current version of the book with the best advise on the latest social platforms!Published on April 16, 2014 by Nic B
I knew very little about Jeremy Goldman before buying this book but when I saw this book at the top of the Amazon list, I decided to purchase it. Read morePublished on September 20, 2013 by Stacy-Ann Hayles
A clearly written and highly entertaining book from start to finish! You can read the chapters one by one or non-linearly--each one stands on its own. Read morePublished on March 8, 2013 by RKH
EVERYONE is online. Think about it - how many times have you heard friends (or maybe it's happened to you! Read morePublished on February 4, 2013 by CYee
I really appreciated all of the case studies and real world examples in this book. Jeremy Goldman is not just a author writing about social media but a social media professional... Read morePublished on February 3, 2013 by Peg Fitzpatrick
This book is ideal for both beginners and experts in the social media world. You are sure to learn something new! It is fun, informative, and enlightening. Read morePublished on January 31, 2013 by Eve
Amazing book. A total must read for anyone who wants to know the inside scoop on social media. This is the best way to learn how to make an impact, what works and what does not... Read morePublished on January 6, 2013 by Elizabeth Anne
Jeremy Goldman covers the complicated subject of Social Media in an easy-to-read, story-like manner. Read morePublished on December 9, 2012 by Laneyfly