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Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media Paperback – November 1, 2012

4.7 out of 5 stars 19 customer reviews

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Editorial Reviews

Review

"With humor and a friendly tone, Goldman walks his audience through getting buy-in for a program, the proper care and feeding of customers, balancing 'likes' vs. engagement and quantity vs. quality, avoiding common missteps, customer retention, building strong relationships with bloggers, working with online personalities, and bringing your efforts into the physical world....This funny, friendly book is an excellent primer for the social media-averse." – Publishers Weekly



“With Going Social any business leader or marketer can get an edge on choosing the right social channels, perfecting the right social strategy, and forging genuine, meaningful, and rewarding connections with customers.” - Retail Observer



"Going Social is a book that any social media marketing practitioner worth their salt should take a look at." --Young Upstarts



"Going Social is a book you have to own if social media marketing is part of your strategy." --Small Business Trends



"Get this book if you have anything to do with social media in your professional or personal life." --OfficePro

Book Description

If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock?

For more than a decade, author Jeremy Goldman has helped companies inject “social” into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others—and shows readers how to:

• Formulate a social strategy

• Pinpoint their audience and where they “live” online

• Give their brand a unique voice and personality

• Get good at listening

• Create relevant, engaging content

• Identify and reward influencers

• Build strong bonds with bloggers

• Become truly customer-centric

• Avoid pitfalls when possible—and respond to negative feedback when a misstep is made

• Cultivate brand spokespeople

• Use targeting to engage more effectively

• Turn employees into social marketers

• Engage with ROI in mind

The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.

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Product Details

  • Paperback: 294 pages
  • Publisher: AMACOM (November 1, 2012)
  • Language: English
  • ISBN-10: 0814432557
  • ISBN-13: 978-0814432556
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #501,124 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
A well written (and as importantly, fun to read), comprehensive look at the all-encompassing world of social media and how it fits into real world activity. Although I've worked in and around social media for some time, Going Social is well worth having on hand; it explores so many subtle ins and outs of the social world that no matter what you have or haven't yet done yourself, you're bound to learn something new from Mr. Goldman. He's a funny, insightful, enthusiastic writer who clearly lives and breathes social media. An excellent read all around. Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media
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Format: Paperback
As much as I would like to give this book a higher review, I don't think its five star status is warranted. To be honest, when I went to the library to check out a few books on social media, I chose this one simply because it was one of the newest in print. I figured with the world of social media changing so quickly, the newest information would be the most relevant. While there is relevant information in Going Social, it's hard to find and harder to digest.

That said, I think I would really like hanging around Jeremy Goldberg. Going Social is written in a very friendly tone, and I believe Mr. Goldberg knows his stuff. However, information is not presented in a way that makes for easy implementation. If you are new to social media marketing and want to jump in quickly and effectively, I wouldn't recommend this book. There is PLENTY of helpful tidbits, but there is also a lot of fluff. I found the most useful information hidden away in obscure paragraphs within very broad subheadings like "Be Inviting."

If Mr. Goldberg writes another book, makes it half as long, and focuses especially on the "how," I would definitely get it. For instance, instead of chapters speaking broadly about "Becoming Truly Customer Centric" (which is a given) he could have a chapter on Pinterest. In this chapter, he could talk about the demographics behind Pinterest, Pinterest's future growth, the companies that benefit from being on Pinterest, what they post to their board, how they generate followers, how they interact with their followers, and so on. Working for a small business, I did not read "Going Social" for pleasure, I read it to find a way to grow the business using social media. Can this book help do that?
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Format: Paperback
First of all, this book was fun and engaging throughout. The author's casual but authoritative voice, and ever-present humor, makes it feel like he's personally advising you on how to conceptualize and implement your social media brand strategy. It's a pretty comprehensive book, covering everything from the nuts-and-bolts of the various platforms, guidance for creating exciting content, networking strategies, employee management, and more. I'm not personally a marketing professional, but I feel like after reading this book I have a great grasp on this part of the industry. Highly recommend!
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Format: Paperback
20 billion minutes are spent on Facebook everyday. That's 20 billion opportunities for you to find new customers and connections, and Jeremy Goldman's Going Social is the book that will show you how. Goldman has created a handbook for effective social media use that is both entertaining and informative. He includes examples, not only from his own career, but also stories and tips from successful establishments that range from small businesses to non-profits to international corporations. With information on just about every type of social media website, including Facebook, Twitter, Pinterest, and even blogs, Tumblr and Foursquare, this book shows you how to use and integrate your accounts to increase your customer interaction and profits. Going Social is a must have, not only for small businesses but for anyone with any type of social media account.
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Format: Paperback Verified Purchase
As social media manager for a growing startup, Going Social was a fascinating and eye opening read. Jeremy Goldman's insight in to building a brand's social media presence has been so helpful and has given me the confidence to create and implement a new strategy. If you are a social media manager, entrepreneur, or communications professional, Going Social is a MUST read!
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Format: Paperback
As someone who does not know all that much about Social Media and its power, I was really excited to read the book. For a novice like me, Going Social has been EXCELLENT! Goldman is funny and does not assume the reader is an expert in the field, which is appreciated by a novice like myself. I highly recommend Going Social for both novices and experts alike. There is so much information packed into the book with a sense of humor to complete the package.
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Format: Paperback
I'm not normally one to read nonfiction, but I have to admit this book was fascinating. Although as a teacher I am not asked to do much social marketing, I loved seeing how "the other side" thinks. The language is accessible, and Goldman has a sense of humor very similar to my own. I loved seeing his asides/ it humanized the concerts. I also thought it made perfect sense that for a book that discusses social media each chapter has additional webcontent for further information. I would highly recommend this book to anyone, if fact I have already recommended it to the publicity/advertising committee of my local community theater!
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