Customer Reviews

Going Virtual: Moving Your Organization Into the 21st Century

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A poxy book - between the front and back covers is a lot of air in which the word "virtual" is said 3 times in every sentence. Take the word out and you have one of those ghastly management texts written from a belief system without any real practical backup. The tenets are unbelievably ignorant in some cases. Anyone who can say that executives who express preference for face-to-face communication are being defensive doesn't know a thing about socialisation or tacit knowledge processes. They must think the world can be ordered around aka the military model. oh whoops, one of the authors spent 35 years as a career officer in the USAF. So if you are into military-type operations where commands can be relayed over sophisticated networks, this book is for you. If you are interested in the boundaryless organisation and the meaning for social behaviour, steer clear.

Chapters 18-22 are worth more than the price of the book. The farther I read the more impressed I was. In the beginning I was wondering about its value but it has proved invaluable to me. It's a reference tool that I find myself going to repeatedly. I highly recommend it, even though it was written in 1995, I don't know its equal. Posted 10-2002.

A very realistic book about the organizational transformation in the '90s An Excellent set of atoms for having in your own home.